Matthew Ball ist aktuell einer der bekanntesten Metaverse-Erklärer und dazu nicht nur ein Buch geschrieben, sondern erklärt in dem folgenden Video anschaulich in 14 Minuten seine Sichtweise auf das Thema:
ok, it’s been around for a week already now, but nevertheless, this video again features some interesting stats:
Nevermind the fact that there are sooo many marketing buzzwords out there already, enough for a prolonged bullshit olympics, behind this link are 10 more you most likely haven’t heard yet – but might well hear often in the future 🙂
Here are some examples:
Viral marketing initiatives that are actually useful.
„Not only did Shave Everywhere make me laughâ€”I was able to configure and purchase my new electric razor online“
The analytical measurement of emotions.
„Yesâ€”we’ve seen the metrics. But what about the Emotrics? We need to measure emotional engagement!“
When people meet on the internet, form communities and eventually move into a commune together. For real.
„When I first started participating in social media, I didn’t leave the house. Now, I never have to leave the Intercommune.“
James Cherkoff tells us a nice little story about how tight marketing programs, the nice shop in a nice part of town, well trained sales people, the glossy leaflets and the good reputation of certain type of kitchen brand has been made obsolete by one single search on the web about what other customers of this brand had to say. The opinions were mostly negative and James ended up cancelling his order.
Of course, you would always have consulted other sources – most of all your closest peers – about opinions on any high involvement product or service. But the chances that you find many sources with the same brand of kitchen (car, dishwasher, etc.) in your closest range of peers was and is rather limited.
With todays possibilities to find opinions on anything on the web (even stuff you didn’t want to know about), it is ever more important for brands to keep their promises. People are fearing the moment of the totally transparent consumer, but hey, brands already face this complete transparency!
Interesting. There is a post at the „social media today“ blog that states that conversational marketing will outpace traditional marketing by the year 2012. The main obstacles at the moment seem to be:
â€œManpower restraintsâ€ – 51.1%
â€œFear of loss of controlâ€ – 46.9%
â€œInadequate metricsâ€ – 45.4%
â€œCulture of their organizationsâ€ – 43.5%
â€œDifficulty with internal sell-throughâ€ – 35.8%
The second point should be easier to manage, once the first point has been solved. But that needs success on point 5, which depends on point 3, because point 4 necessitates success on point 3. Confusing? Yes. But doable. And very necessary.