Frank Barnako writes about the new prices for advertising on Rocketboom:
Baron said he’s just done a deal worth $80,000 for a week of commercials in his videoblog. Claiming a daily audience of some 300,000 people, Baron could be getting more than a $55 CPM for his ads. You could get a discount, though. He’ll sell you a week of spots for $60,000 – if he likes the commercial content. „
Baron is in the comfortable position to have a videocast with a very high frequency of viewers, yet being under no pressure whatsoever due to lack of relevant competition…
„I’m only going to work with advertisers I want to work with,“ Baron said, „and I’m only going to run ads I like.“
I don’t think he can sustain that position. He has a first mover advantage, but soon enough that will be effectively challenged by all those ambitious video-geeks reading about the money Baron is making. And there will always be some that are successful.
But then again, I do think he can make money by selling exclusive content for a subscription. That is the story of the DVD business. Package your show with exclusive background material and people will pay for it. At least until the first people will start offering this exclusive material for free, all paid for by a sponsor, for example.
Hey, he’s making $4.000 a month on T-Shirts that are advertised badly. There must be something about his target audience, paying for these things…
Techcrunch has an interesting video online: Web 2.0: The 24 Minute Documentary. (Ok, its almost 2 months old, but nevertheless very interesting.)
The topics discussed include:
1. What is Web 2.0?
2. Are we in a bubble?
3. What are the business models that will work on the web today?
4. What is the role of publishers in a user generated world?
5. How important and how big is the early adopter crowd?
There is one thing I would like to recommend to anyone interested in ideas & inspiration. TEDTalks is a podium for remarkable people who have done or are doing remarkable things. In the words of TED itself:
Each year, TED hosts some of the world’s most fascinating people: Trusted voices and convention-breaking mavericks, icons and geniuses. The talks they deliver have had had such a great impact, we thought they deserved a wider audience.
I found a range of fascinating talks there (and I still ain’t finished watching all of them). Sir Ken Robinson, for example is as inspirational as he is funny. Malcolm Gladwell speaks about things he also published in his book „blink“ (his presentation at TED is from 2004). There are also musicians, philosophers and many other people sharing their thoughts.
From a web perspective, there is Mena Trott, who started the blog-software and service company six apart with the software moveable type. And there is also Jimmy Wales, who founded Wikipedia – a site that I increasingly enjoy nowadays. For researching, but also more and more for browsing.
If you want some inspirational ideas and thougts – don’t miss this.
Not bad going for Microsoft. With this kind of advertising they might actually invade the iPod space. I guess they had already practised. At least that’s what it looks like in this video, that was supposed to be „internal“ but then hit YouTube nevertheless. (That must have been a well-orchastrated publicity stunt.)
Now they sent the Zune Player (couldn’t they have chosen a better name?) to so called influentiers and opinion leaders, such as Ellen, who presented the player in her TV show.
What I particularly like about the Zune Player, though (without actually having seen one myself – is the landscape display for movies, which probably makes it more fun to watch movies on this thing than on the iPod Video!
But back to my point: it seems like Microsoft might actually get their marketing right this time AND apply it for a good product. These two things were rarely seen before on their own, if at all – and almost never in combination.
So, there is a machinima video by the PR company Text 100 filmed completely in Second Life:
Two things I find amazing:
the fact that we will probably see more of these kinds of videos, since it is so much easier to have all the actors and the buildings put together.
the thought that there might actually be a need for virtual PR, the way it is described in the video
Is this already web3.0, as some say? Not sure, but there is certainly still a lot more potential to leverage these virtual worlds. The only thing worrying me is that amongst the 700k residents there are only 330k that have logged in during the last 60 days. And that is not a lot, especially on a worldwide scale…
Wo ich sonst so bin...