So, there is a machinima video by the PR company Text 100 filmed completely in Second Life:

Two things I find amazing:

  1. the fact that we will probably see more of these kinds of videos, since it is so much easier to have all the actors and the buildings put together.
  2. the thought that there might actually be a need for virtual PR, the way it is described in the video

Is this already web3.0, as some say? Not sure, but there is certainly still a lot more potential to leverage these virtual worlds. The only thing worrying me is that amongst the 700k residents there are only 330k that have logged in during the last 60 days. And that is not a lot, especially on a worldwide scale…