This guy is amazing. He is only 14 years old, yet he has more than 40m video views in total. His YouTube channel has been viewd almost 6m times and he has more than a quarter of a million subscribers. And all he does (from the little I could cope with watching), is talk incredibly fast in an artificially high pitched (pretending to be 6 years old) voice about stuff that matters to kids. It’s a show by kids for kids. Not suitable for anyone over 16. But the kids love him. They
„…just think he’s the funniest thing ever […] fall on the floor hysterically laughing. They’re just mesmerized“ (source)
This is what you get, when you let the crowd do their stuff. Would any CEO of a TV station or production company have signed this concept off or given any budget for it? And how much budget would a professional production company have spent to produce these?
It is surprising, to say the least, what gets popular these days and what doesn’t. Never underestimated user generated content!
Adverblog found this musical prang of lastminute.com which promotes their last minute ticket service for theatres (I think).
As nice as the idea appears, it is (as it often happens in advertising) not a very new idea. May it’s the first time, the idea was used in a commercial. But on YouTube, there are videos of the „prangstgrup“ that date back to August of 2006! See this clip here:
You can see a company logo in this clip several times, but it is not too obvious. Only once you see this clip, you get a URL that provides more info about who’s behind it:
Once you visit the website mentioned at the end of this clip, you can see it’s done by Allianz, a German insurance company. It’s nicely done, but I am still surprised to see an insurance company go through all this effort to show their logo. But since it’s very entertaining, I won’t ask any more questions 😉
Wo ich sonst so bin...