Very nice idea for making a nice idea out of twitter. Orange in the UK has just launched a campaign called „singing tweetagrams“ in which the „rockabellas“ sang tweets which were sent in before 4th of October.
Here is a video of the making of:
You can listen to some of the songs and watch the initial video on their website.
So now we had a live twitter/youtube dialogue with Old Spice, and a twitter/singalong campaign. What’s next?
The world cup has finally started. Sorry for the long silence, I was quite busy with my new project, the vanille shop e-commerce site. (More about that some other time)
Whereas Twitter didn’t exist for regular users during the last worldcup (2006), it is now present – more than ever. And they have launched a website for the display of realtime updates.
All tweets with certain hashtags will be aggregated, writes mashable. You can also watch updates by country (or even by match) via the three letter country abbreviation.
I am sure there are more realtime services based on twitter out there, will keep you posted.
While I was at work today, a few colleagues watched a live stream via the public television channel ARD in Germany. Interesting to me was the facebook chat going on to the right of the video window. Unfortunately I didn’t take a screengrab of the site, but I will during the next game that is streamed with a facebook chat next to it.
After 3 weeks of vacation, I am slowly digging through my RSS Feeds to catch up with whatever happened during my absence. Here are a few links of stuff I dugg up:
A new study with 1,500 consumers shows the influence of social media participation on buying intent: „over 50% of Facebook fans and Twitter followers say they are more likely to buy, recommend than before they were engaged.“
Will it blend? Of course the iPad also blends: http://bit.ly/9lXbOB (and you can fold it, too, apparently). Tom Dickson of BlendTec is at it again. It hurts, to watch that!
Google goes from „fan“ to „like“. I don’t like this. The reasoning: users click on „i like“ more often than „become a fan“. Of course they do. My opinion: once Facebook changes that, users will click on „i like“ less often, because of the fear of too strong committment.
Trying to plan the next social media campaign? Let the social media planner help you.
I am sure that there is lots more, the arrival of the iPad and all the craze about it, for example. Or the hundreds of other news items about facebook, twitter and/or foursquare, that are surely still waiting for me in my RSS reader, but I am very much tempted to just press „mark all read“…
Every year around this time one can find many predictions about the new year in terms of tech & social media trends. So in order to get an overview myself, I have started this post with a collection and summary of the various predictions I could find:
Pete Blackshaw wrote in an Ad Age column that social media marketers will need to embrace three critical words in 2010: Serve, Shrink and Simplify. Since you need to log on to Ad Age, you can read some excerpts on Pete’s blog. The main idea: service is the new marketing, our screens are shrinking, make things easer/reduce complexity for your customers.
The groundswell team lists 6 predictions, but you get an excerpt. Nevertheless, you can read the topline predictions on the groundswell blog. Overarching theme is, according to the blog, that social technology will be a mainstram part of what marketers do.
eMarketer lists 12 predictions for 2010. The insights include „future monetization models, the effect of transparency on advertising, social and search, mobile, social commerce, public relations, social advertising, Twitter, video and mom/pop internet usage“.
Read/WriteWeb has two different kinds of lists: General predictions and social media predictions. The general predictions consists of the views of 9 contributors from rww and cover a wide variety of topics concerning social media, mobile, cloud computing, Google/Twitter/Facebook/bing, etc. The social media predictions list 10 ways social media will change in 2010, i.e. how it will become part of everyday life, being increasingly used on mobile devices, ROI will become more important (and will be measured), etc.
The NY Times „bits“ blog writes about 2010 being the year of the tablet PC. Quite a few companies seem to be on the verge of presenting their versions, but everyone is, of course eager for Apple to release theirs!
Mashable has a post about 2010 being the year of the data. Data that should and will be used by every profession – journalism, marketing, SEO, Advertising, PR, etc. User data (static and behavioural data, I suppose) is becoming ever more important. Somehow I don’t think this is a trend just for 2010. It has been going on in 2009 already and will stay with us forever…
Pete Cashmore of Mashable wrote a special for CNN Tech about the 10 web trends to watch in 2010. the keywords are: Realtime, location, augmented reality, content curation, cloud computing, internet TV and Movies, convergence conundrum, social gaming, mobile payments, fame abundance and privacy scarcity.
As I find more predictions, I will add them (let me know if you know of any).
A guy named gary has produced a widget which demonstrates in „real time“ the explosion of the social web. As you can see below, the rate of new content and interaction on the various social sites and applications is enormous! He writes about it:
I quickly built and coded the app based on data culled from a range of social media sources & sites at the end of Sept 2009.
Wo ich sonst so bin...