The German ADC Grandprix winner
… is a really nice TV commercial by Nordpol:
Nice Schweppes Slow-Mo TV Spot
This one is fantastic, I couldn’t resist posting it here:
https://www.youtube.com/watch?v=QcBI_ql0IKE
Reminds me a little bit of the Sony Bravia Spots. Well done, I wish there was more of this kind.
(found it upstream, many thanks, Tim Keil!)
Best and worst ads of 2007
The Wallstreet Journal published a list of the best and worst ad campaigns of 2007. Amongst the best were the ad campaigns of Dove, the Simpsons Movie, Cadbury. Some of the worst were bud.tv, General Motors, Snickers and Chrysler.
Interesting fact: while I have seen/read about all of the good ones, I know none of the bad ones. So even while being over here in Germany, I know (about) the good ads. And I did see / learn about them through traditional media. Get it?
Firebrand launched – so what?
Firebrand now launched, and it has a wide selection of TV commercials online to watch. You can filter them by brand, animation, celebrity, etc. I particularly like the filter-selection „banned“, which could be quite promising in the future.
What I miss: you can’t comment on the ads. You can rate them, but not comment on them. Might be due to lack of editorial staff, and I hope that is the only reason. Because some say, it might be, because advertisers have expressed concerns about people commenting on ads.
One intelligent feature: as you can see on the screenshot above: offers of the advertisers can be integrated as clickable banners. Not sure if that always corresponds to what has been shown in the ad, but it would make sense.
So who will actually use this? Some people who seek entertainment? They would go to YouTube, wouldn’t they? And the ad folks? Only if this becomes more complete than other ad databases (including YouTube).
And what about including good print advertising?
Links & News, 26.10.07
- Google apparently wants to introduce Adsense to Facebook applications.
- Chris Brogan with a few points to ask yourself about your Social Media Strategy.
- There probably won’t be enough marketing dollars to support all the new startups that sit somewhere on the long tail of media, says this article.
- Axe experiments with an interesting way of advertising on Facebook: it bought the possibility to sell branded gifts on Facebook, limited edition, of course. Only 250.000 are available.
- Richard Gatarski has some interesting thoughts and comments about what to consider as an advertiser when posting videos of TV ads on sites.
Wo ich sonst so bin...