The three spheres of web strategy

von | Sep 3, 2007 | Blog, Digital Marketing, Digital News, Marketing

Jeremiah Owyang posted an interesting thought-model of three essential elements of web strategy.

The three spheres, which are influencing each other, intersecting and overlaying are Business, Community and Technology:

The business sphere requires a strategist to understand the long term objective of a website and it’s goals.

The Community: The Web Strategist must understand (by using a variety of techniques and tactics) what users want. This is commonly known as User Experience Research which will create and craft a ‘mental model’.

Lastly, a Web Strategist needs to know how each and every tool and technology work, they’ll need to know the strengths, benefits, limitations and costs. This also applies to human capital, and timelines.

His viewpoint is that of a web strategist working within a company, being, for example, in charge of the corporate website. But it can also translate to digital planners in agencies, who need a similar profile.

A Periodic Table of Visualization Methods

von | Jan 19, 2007 | Blog, Digital Culture, Marketing

This is an excellent truffle: A Periodic Table of Visualization Methods. Excellent source of inspiration. Some visualisations are known, some are inspiring (at least to me). Here are the categories:

  • Data visualisation
  • Information visualisation
  • concept visualisation
  • strategy visualisation
  • metaphor visualisation and
  • compound visualisation

And the whole thing looks like this:

But you should really click through to the table (made in Flash) itself, because for each of the squares, the visualisation is shown as a popup.