„Social Media isn’t a fad, it is a fundamental shift in the way we communicate.“ is one of the main quotes from this clip, which nicely lists a few impressive facts about what’s happening in the social media space.
Michael Wesch of Kansas University has published his third video on the effects of modern society&technology on (young) people
To quote Mitch Joel, who nailed it down nicely:
I know that most people will see this as a wake-up call for their industry, but I find it especially relevant to the Digital Marketing industry. Young people are learning about Marketing in the types of environments depicted in A Vision of Students Today. We need to empower and power them better. From the looks of things, they are already using the tools needed to succeed, but are stuck in „industrial complex“ like systems. They are mass collaborating, they are engaged in online social networks, they are spending more time with communications like email. Overall they are primed to be excellent professionals in the Digital Marketing space.
The other two videos have been around for a little longer already, you might have seen them:
Web 2.0 … The Machine is Us/ing Us
There is an interesting article about the „sites of social butterflies“ at USA Today. It provides a short summary of Twitter, kyte.tv, twittervision and flickrvision. It gets increasingly impossible to imagine how people kept up to date on each others activities just a year ago. How did they know whether or not their peers were having a coffee or not? I am puzzled how society could have functioned without that…