The team of Obama just launched a new site. A site that will run (at least) until the time of his presidency. It features a blog, information about his main agenda points, as well as a platform for his supporters to tell their story:
The story of this campaign is your story. It is about the great things we can do when we caome together around a common purpose. We want to hear your inspiring stories from the campaign and Election Day.
It’s amazing the way Obama, Biden and their team leverage the web and hence involve „their community“. If Obama continues in the same perfectionist way with all the other items on his agenda, then the USA will be on a very good path during the next 4 years.
I have written about the notion of campaigning vs commiting and the fact that social media is not about short lived campaigns but more often about building up conversations and long term relationships.
The online part of the election campaign of Barack Obama was one of the most sophisticated social media campaigns I have seen in a long time.
But in politics, everythings is timed. Everything builds up for the election, then there is the big climax, as we have seen last Tuesday, and now the campaign is over, done, dusted. Obama is already busy putting his cabinett together (he must not loose time addressing all the problems that his predecessor caused in the last 8 years!), and there is no involvement of the Obama supporters any longer.
The pressure is gone, and all the most active supporters have nothing to talk about, nothing to live up to any more. Here is a television news report on the sad victims of post election hang over: