Some will have noticed this already, others might have followed the last link in my twitter stream: I will now tweet with @netzfischer instead of @webjungle. (Apart from that, most won’t change.)
Why? Here are some reasons:
By now, I can achieve complete netzfischer branding, not only having purchased the netzfischer.de domain, but also the twitter handle at the same time.
I have noticed, that I feel more at ease blogging and twittering in German, even though having spent many years in the US and Scotland. When I started Web-Jungle.com 6 years ago, the German marketing blogosphere was almost non-existent, this has changed now, enabling me to change things.
While these are only things facilitating the change, the real reason lies somewhere else:
WebJungle is my blog abour marketing, covering my professional passion.
But my interests in internet culture is much broader than this. My german Netzfischer Blog covers my broader interests in terms of net culture, curious net findings, etc. and hence the nick Netzfischer much better represents my full web interest. At the end of the day, my marketing likes (webjungle) are just part of my overall web likes (netzfischer)
Another important reason is branding: „Netzfischer“ ist much better in the German Blogosphere than „WebJungle“. When I started with Twitter in 2007, I spend much more time in the international marketing space. Since I am now spending an increasing amount of time in the German blogosphere, this makes much sense to me, and hopefully my followers.
So I might loose some of you trusted international followers, as well as follower solely interested in Marketing, but I have to do this, for me to have it make sense.
There will still be tweets about marketing at my @netzfischer handle, but the mix with other topics will be broader.
This blog, however, I will still write in English for now.
You think „Fans“ on facebook, i.e. people liking your brand’s facebook page, are a useful currency for measuring success on the social web? Well, think again.
(First: the social web is more than just facebook.)
The number of fans is not a very relevant social web KPI, if they’re not active at least some of the time. Inactive fans might have shown some interest when „liking“ the facebook page. However, a large amount of inactive fans shows, that after an initial „liking“, engagement by the brand wasn’t very successful.
Hence, there is list of „top engaged facebook pages“ on facebook compiled by FanGager.
The idea: forget about the ranking of brand pages on facebook by „fans“, instead rank them by „active fans“. Nice approach, but when comparing success on facebook, I think the percentage of active fans is a much more valuable figure to measure engagement.
Popular brands will always have a larger fanbase and hence are more likely to have a larger base of active fans, too. But brands with fewer fans but a higher percentage of active fans seem to doing a much better job on facebook. (Alternatively: they are much more engaging brands to start with.)
The full list can be viewed here. Here is a screenshot of the top listed pages:
The theme for the conference is „data love“. How all the data available for analysis and remixing shapes the way we live, which services we will enjoy in the future, etc. In the case of Tim Ferris: apparently he will talk about how he used all the data he measured from his body to test the various ways to get fit.
Here is a video of Matthias Schrader and Martin Recke about the event:
Wo ich sonst so bin...