Mini apparently steps into the path of the no longer existing BMWfilms.com by producing its own little clip series. They are a homage to the old starsky&hutch series, as adweek writes, and are directed by Todd Phillips, who directed the movie in 2004. Here is a trailer:
https://www.youtube.com/watch?v=NGrrPReQaOE
The website is hammer&coop, where you can find further movies. Three episodes are already online, the other ones follow one each per week.
On Nagare Island within Second Life you can now test drive the new Concept-Car Mazda Hakaze. I have tried it of course, but controlling the car is not that easy. As you can see in that screenshot, I wasn’t the only one having difficulties. The one in front of me was no expert either. But it was fun, nevertheless. And I made the „Jump“. Which one? Go find out! (Coordinates are, apparently: Nagare Island 128, 128)
Interestingly enough, many super-advertisers skip this years super-bowl. P&G, Unilever, Microsoft all won’t show a single ad during the game.
There are some noteworthy quotes in that article:
A quote of John B. Williams, general manager-Windows global communications
We think we have a product and a message that stands alone. Borrowed interest is always something you look at, but [our marketing] will give us more pop, in our opinion, than going into a Super Bowl environment.
A P&G spokesperson stated via email:
Simply put, we’re looking to optimize the intro of the new campaign, and the Super Bowl was not part of the strategy
Seems like the main advertising sports event had reached its peak last year and is now on the decline. At least as long as they don’t change something about the setup – i.e. prices, integration with other media/events/channels, whatever. Does that mean advertisers will shift more to online? Not necessarily so. Dove experienced good results with outdoor last year and expects more resonation of the academy awards.
In the end it shows that currently everything is under close scrutiny, even events like the superbowl…
Clickz mentions a survey in which 500 direct marketers were asked about they spending plans in 2007. The result? A visible shift towards online.
As many as 85 percent of direct marketers and service providers say they will move dollars to e-mail and Internet channels
Now this is great, but:
Meanwhile, a comparatively meager 51 percent say they will increase their offline budgets.
Hey, that’s still half of the sample asked in this survey! The reason: there will be a general increase of budgets in DM:
“The survey indicated there’s going to be a lot of growth across the board, but especially online and e-mail marketing,†Alterian Director of Marketing Joe Stanhope told ClickZ News.
E-Mail will be the winner, so watch out for even more clutter in your inbox:
Eighty-one percent plan to increase spending on the channel, while 50 percent intend to up their direct mail budget and 45 percent say they will spend more on personalized landing pages.
The last quote once again proves that one of the main benefits of the online channel – the measurability – is yet to be discovered by many. But if they do, they know.
Companies most comfortable with online and e-mail marketing are in large part the ones that have invested in analytics. “There is a correlation between channel integration and analytics,†said Stanhope. “If a marketer has gotten to this sophistication level where they’re doing integrated marketing campaigns, those are the people sophisticated enough to have that kind of infrastructure to carry out analysis.â€
Advertising Age calls out the Ad Age Agency of the Year: The Consumer
After Time Magazine had already named their person of the year to be “You†it was about time to recognise the “agency†who did much of the advertising work during the last year. All the Consumer Generated Advertising that took place during the last year – most of it in the US, of course, but even in Germany we had some. Hey, even I had one project like that and in our agency we had – I think – 3 in total this year. Well deseverd, consumers. And keep up the good work!
Wo ich sonst so bin...