Another car industry idea. With Jeep Wrangler, you can „drive your track„. Just upload your music, have the sound waves analysed and find out about the hill scape suitable for your music taste. Nice little gadgety idea…http://www.youtube.com/watch?v=T4iPQLAy7EU
We’ve seen quite a few examples of corporate sites mashing up social media content and presenting it on a single page. Jeep is one of the earliest examples I can remember (they seem to have some special right now, called „urban ranger“).
Now, since June there is Fiat on the web. A wordpress powered site – actually a blog – with all the ingredients: a facebook widget, a youtube gallery, same with flickr, friendfeed is integrated, delicious links accessible, latest twitter updates: every „mandatory“ item seems to be present.
I am not mentioning that because it appears so fantastically special. Instead, I am slowly getting the perception that these kind of social brand presence aggregator sites are become „business as usual“. Or rather: should be considered by brand marketers as a mandatory online marketing component. Yet: how many of those sites have we really seen? How many brands actually have sufficient social media presences in order to justify such a site?
Here is a nice little idea: Jeep and Marvel Comics have started a „user-generated-comic“ campaign. They have launched the below website:
The first couple of chapters of this comic are already available online. The next chapters wait for content input by the users – that is us, all of us. A professional comic artist will then put these ideas into this comic strip. And i assume, he’ll always make sure that there is a Jeep somewhere within the story.
And whoever participates gets a printed out version of the comic later on – or so it says on Adverblog.
I never guessed that there was such a big target group overlap between Marvel and Jeep. Or are they targetting the kids of Jeep drivers?