A nice idea of Financial Times Deutschland that backfired, because their rival Handelsblatt had a mobile phone cam with him.
Take a look at the photos in this Handelsblatt Blog.
The first one, a truck-billboard, was parked outside the Handelsblatt Offices, with the billboard saying: „a little note for you not to forget to congratulate FTD turning 5 years old“.
The second one shows the driver of the truck, reading a Handelsblatt Newspaper…
On second thought – what if this second picture was photoshopped?
Anyhow, I thought it’s quite funny.