What a praise to the value of design in todays web-world. This article says why Design Matters. Working in such an agency as he describes, myself, I agree completely (of course). It’s one of the only things to differentiate in a web-world, where tools become more and more commoditized, as the professionalisation of this channel continues. And look at what bloggers first do, when they start a blog (especially at places like this one, blogspot): They change some aspects of the templated design, to differentiate – even I have managed to change background color and font, even though I know not much about coding.