von Roland Hachmann | Mai 23, 2007 | Blog, Digital News, Marketing Trends, Online Advertising, SEO / SEA
von Roland Hachmann | Mai 23, 2007 | Blog, Digital Culture, Digital News, SEO / SEA
Steve Rubel writes about the changing landscape of blog search. Google killed it, he claims, and it seems plausible.
For one, there is good reason why the attractiveness of search engines like technorati has faltered:
The improvements are nice, but I have to admit that I don’t use Technorati nearly as much as I used to. Link authority was a good metric a year ago, but it’s not nearly as worthwhile today when you consider all of the centers of influence one may wish to search and track. Link authority doesn’t tell me who’s an influencer on Facebook or which video artists are rising on YouTube. It was great in 2005, ok in 2006 and really has faded from relevance in 2007. […] While we still use vertical search engines today to dig through news, blogs, video, etc., their days are numbered. The lines are blurrier. Google News, for example, has lots of blogs. More importantly, the big web search engines are going becoming sophisticated enough to make an educated guess as to what information you’re seeking. It won’t care if it comes from the live or static web. It will serve up relevance and soon time-stamped sorting.
Is there anything that will put an end to Google’s dominance? Probably not. But it was never within their own fields that big monolithic companies were beat. IBM still offers some of the best servers. Microsoft is still a quasi-Monopoly in PC OS.
Whoever „beats“ Google will have find a totally new field of activity.
By the way, I love to take sneak preview of what Google is toying with…
von Roland Hachmann | Mai 23, 2007 | Blog, Digital Culture, Digital News
This guy lets people shoot at him with a paint gun via the web. It’s meant to show the daily struggle people living in Iraque face…
At YouTube you can see his VideoBlog, where he gives updates about everything, including where he’s been hit. You can see the walls being covered in paint, it’s amazingly cruel. But it certainly makes you think, and that was the point.
von Roland Hachmann | Mai 22, 2007 | Ad News, Blog, Digital Marketing, Marketing, Online Advertising
It is amazing. A viral campaign apparently already started for a movie, that will launch in 2008. That is at least 7 months down the line. I wonder how early is too early?
But, given the fact that it is a viral campaign, they need some time for spreading it.
There is a good overview about what has happened so far over here.
It seemed to have started with a static site, then some unbranded posters appeared in some US cities. Then:
Within 48 – 72 hours, all of the posters in major cities were defaced to resemble the image seen at the URL I Believe in Harvey Dent Too. If you went to that URL the site would ask for your email address. After you submitted (reusabale database anyone?) you were sent an email with the coordinates for a pixel that you could removeBatman4 from the site.
With users able to remove just one pixel each, a viral effort was underway to spread the word to get others to register and remove a pixel. In less than a day, thousands and thousands of unique visitors had visited the site to remove a pixel – ultimately revealing the face of the new Joker, Heath Ledger.
And then it goes on even more – I suggest you go here to continue to read. Really cool stuff – reminds us of „Snakes on a plane„
von Roland Hachmann | Mai 22, 2007 | Ad News, Blog, Digital News, Online Advertising
This is another funny idea from Axe. A small microsite made to look like a freaky beachcam website.
The temperature adjustment for the shower is hacked and you can controll it from the website. A live cam shows you the reactions of the women.
It’s great, there always seems to be bright sunny daylight, and plenty of women wanting to take a shower. Every time you log on, there is always one showing up to take a shower. Go try for yourself. There even is a nice ending to this.
I like the way the site is somewhat trashy. White font on black background including (fake) Google AdSense, just like a cheap hacker site might look like. Art Directors might hate it, but hey…
(via Adverblog)
von Roland Hachmann | Mai 21, 2007 | Blog, Digital Culture, Social Media Marketing
OK, regular blogs won’t have any influence on mostly nothing. But here is a story about Egagdget – the top blog worldwide according to technorati – which posted a story, apparently without solid research on the information, something most bloggers forget about… Only this time, it cost 4 billion dollars:
Last week, technology blog Engadget wrongly reported that the FCC had failed to grant Apple a license for its iPhone. When they published a report based on a hoax Apple employee email that was sent to the offices of Engagdet it caused a drop in Apple stock by $4 billion. When they found out their mistake, Engadget quickly apologized and stock rose again when Apple finally announced that the FCC had approved the phone. The lack of fact checking by blogs has stirred the journalist vs blogger debate yet again.
Question is: will Bloggers have to face this responsibility? Do they have the same obligations as main stream media, only because they have a similar sized readership? Before, I would have doubted this, but reading that story, I don’t know. But where do you draw the line? At a 1.000 readers per day? Or more than 1.000 links on technorati? What is the threshold for moral obligations?
Wo ich sonst so bin...