von Roland Hachmann | Mai 31, 2007 | Ad News, Blog, Digital Culture, Marketing
Even though the discussion about the life after the 30 Sec. Spot continues, there are still some amazing examples of how TV advertising produces visible results.
There is a TV spot for German Telekom currently running in Germany, that is quite nicely done, a few nice special effects, absorbing visuals and surprising scene-cuts. But really nothing special.
Yet, the spot draws you in, fascinates you (well, at least me). And that’s mainly because of the song they’ve chosen. It’s „Paint it Black“ by the Rolling Stones and a search on Technorati for this song shows that many people talk about it.
Indeed, if you look at Yahoo! Clever (Yahoo! Answers) in Germany, there are many people looking for the song in the Telekom Ad.
And, furthermore: this song, even though a few decades old, made it all the way to Nr. 2 of the German iTunes charts! Listed before Maroon 5 and P!nk, for example!
The product of German Telekom launches on the 4th of June, so we don’t know yet, how successful this will be.
But we certainly know already, that the TV spot has helped the Rolling Stones catapult one of their classics all the way up the charts. I find this rather amazing.
von Roland Hachmann | Mai 30, 2007 | Ad News, Blog, Digital Marketing, Marketing
von Roland Hachmann | Mai 30, 2007 | Blog, Digital Culture, Digital News, SEO / SEA
I know this has launched already some days ago. But I am fascinated by it nevertheless!
Googlemaps now offers 360° views of the streets of some of the major cities in the US. But not only view from selected hotspots. You can virtually „drive down“ fifth avenue by clickin on the arrows in you can see in the screen shot in the middle of the road.
von Roland Hachmann | Mai 30, 2007 | Blog, Digital Culture, Marketing Trends, Social Media Marketing
Here is a cool 60 minutes video of a David Weinberger presentation on his new book „everything is miscellaneous„.
A video used to be embedded here but the service that it was hosted on has shut down.
60 minutes is quite long. But it is very much inspiring, if you’re into the categorization of things, the order of information, data vs metadata, etc.
von Roland Hachmann | Mai 24, 2007 | Ad News, Blog, Digital Marketing, Online Advertising, SEO / SEA
Latest news is: Google is now testing in-Stream Video ads:
Ad creative will be less than :30 and made skippable for users. Publishers will be able to select which videos to monetize, and track their performance using AdSense. Publishers can also choose where the ads will appear within the videos. Akin to standard AdSense deals, ad revenue will be split between the website publisher and Google.
And – though slightly unrelated: They now also sell TV Ads, as found on their AdSense ads.
Seems like they’re really moving into video ads in many ways now.
von Roland Hachmann | Mai 24, 2007 | Ad News, Blog
Paid display of products in TV-Shows without any referrence to the story was – so far – illegal in Europe. Or at least in Germany. Some German TV stations lately got into trouble for displaying products in soap operas. This might seem trivial to people in the US, where this is normal, as far as I know. But in Germany it caused a big scandal.
Now the European Commission put a decret up, which allows TV stations to display products in TV shows. Only prerequisite: it needs to be clear that it is an advertisement. I wonder, how they will manage to indicate that, without interrupting the story?
Kids TV shows still must not have any product placements, but can now be interrupted every 30 minutes instead of 45 minutes, writes German weekly magazine Spiegel.
Is this the „answer“ to increasing media fragmentation, consumer control and ad resistance? It is certainly a nice try, but I don’t think that will make it any better. I even think it will make things worse. Increase the clutter and users will find more ways to blank out any advertisements.
Wo ich sonst so bin...