von Roland Hachmann | Jan. 3, 2007 | Ad News, Blog, Digital Culture, Digital Marketing, Marketing, Online Advertising, SEO / SEA
Chris Anderson, who wrote “The Long Tail†looks at the question concerning most of the small longtail bloggers: Can you make money in the Long Tail? This post is interesting in itself, as it looks at the different participants of the long tail: producers, aggregators and consumers – and how each one might benefit from the long tail.
But: He also quotes a Valleywag blogpost in which a website owner is cited to complain about Google:
I’m beginning to have my doubts about Chris Anderson’s long tail, the proposition that cultural boutiques can make a living on the Internet. One disgruntled publisher complains she’s owed less than the minimum Google can be bothered to pay her. And, as fast as she makes money, Google lifts the threshold. [She writes:] “When I started with Adsense in late 2004/ early 2005 the minimum was $25. Just when was about to hit the $25 minimum, they raised it to $50. Now that I have $45 in my account, the minimum is $100. Granted, I have a site with very low traffic, but how many website owners are getting screwed by Google? If the long-tail theory holds out, there could be millions of dollars of unpaid Google ads.â€
I can see where this website owner is coming from. I wonder, how much money Google earns with the money they centrally collect from advertisers (I assume, there is no threshold) and invest at, well, 5%-10% on any capital market. It will only be a few dollars each, but the sum of all the blogs probably results in big money.
I guess we have no way of imagining the amount of money one can make by deploying the long tail market. But someone at Google knew and implemented the threshold of payments. Very clever.
von Roland Hachmann | Dez. 24, 2006 | Blog
… I wish you a merry Christmas, I hope you all have relaxing holidays and a good, enjoyable run up to New Years Eve.
I myself will be spending this time with my family, looking forward to a few days of good company, good meals, good music and good times.
So I will get back to blogging sometime after the 29th, I suppose.
von Roland Hachmann | Dez. 23, 2006 | Ad News, Blog, Online Advertising
We have already seen quite a few ideas of the internet being adapted for Advertising.
Now the Dutch Grolsch Brewery has taken the „one red paperclip“ story of the guy who in essence traded a red paperclip for a real house by doing many clever trades along the way. In the Grolsch Story, a guy trades the new green Grolsch bottle for many things, all the way until he gets a Rolls Royce. But then… well, see for yourself:
https://www.youtube.com/watch?v=3jAv5rJM1UE
(hat tip)
von Roland Hachmann | Dez. 22, 2006 | Blog, Digital Culture, Marketing Trends
An editor of wired, Robert Lemos, has stopped watching regular TV and replaced everything with internet content.
Suddenly, our family was not sitting together in the living room watching television — except for the occasional DVD movie — but instead scattered around the house. My wife and I watched our shows on our office computers, and our kids watched theirs on a laptop in the kitchen. Within a few days, the diaspora driven by digital content already made the house seem, well, less homey.
Apparently, TV has never been the center of this family, but nevertheless, the fact that everyone all of a sudden watched „TV“ at their preferred PC-location changed everything.
Plus: watching live sports online is apparently impossible. This will be one of the only things left for programmed television: Sports, elections, ceremonies such as the Oscars or Royal Weddings. Things you have to watch live. Everything else can be customised, downloaded, and watched whenever you want.
The role of TV will have to change to keep up. And there will be some social implications when this media usage is shifting. No more common TV room. No more watercooler discussions about show xyz from the evening before (unless it’s one of the exceptions named above). TV will be in the same corner as any website or even a book. People will watch it a all different times and under different circumstances, TV programmers (and advertisers) will not know any more, in which personal context people will watch certain shows.
Robert Lemos concludes:
As for my family, we’ve decided to remain cut off from cable television, and live with the net as our entertainment lifeline. Before the Wired assignment came along, we were already headed toward paring our television consumption down to a few shows a week and the experiment showed that the internet could do that much.
In the end, getting videos from the internet is not the same as live television programming. However, in a few years, I believe it will be better.
von Roland Hachmann | Dez. 21, 2006 | Blog, Digital Culture, Social Media Marketing
A nice and ironic web 2.0 application: a site where you can create you’re own xmas wrapping paper…
The images are taken from flickr, of course. And they have made sure it’s as web2.0-ish as possible, including the round corners, the share-me button and the versioning („alpha, beta, gamma, whatever“) – and at the end of the day, the wrapping paper is „user generated“.
Haven’t tried to print the papr, since I have no printer here with me. Nice gimmick…
von Roland Hachmann | Dez. 21, 2006 | Ad News, Blog, Digital Culture, Digital Marketing, Digital News, Marketing, Marketing Trends, Online Advertising
Some Links & News I haven’t had time to blog about in the last couple of days:
- Tim O’Reilly was interviewed by German Spiegel Online (one of my main news sources). One of the questions: would Mr. O’Reilly show the current wewb 2.0 content (and here: mainly youtube videos) to aliens, in order to show how far we’ve gotten with our civilisation… He would show Google though he said.
- Adverblog writes about Coke „invading“ YouTube with a brandchannel, where you can upload you own season greetings and send them to friends. Good idea in general… But why would you want to do that through a coke brand channel and not a standard YouTube account? They aren’t the only ones, either. Levi’s allegedly also opened a brand channel.
- Some more CGM: In Spain Pepsi asks users to design a can – the best design will actually be produced as a can and distributed across Spain.
- The new Second Life Newspaper „Avastar“ of German tabloid „Bild“ is selling for 150 Linden Dollars. This shows in some respect, that market prices in Second Life haven’t quite equilibrated yet. Just recently I bought a T-Shirt for a third of that price. The language will be english, apparently, which makes sense considering that the majority within Second Life won’t know German.
- The new book title of Joseph Jaffe will be „Join the Conversation“. This makes absolut sense considering the contents of this podcasts and blogposts, this is the (his) current topic.
- PayPerPost makes disclosure mandatory. Good. Now bloggers have to disclose if they are publishing a blogpost with brand or productreviews. This improves transparency and even though they might loose some advertisers and bloggers it should help them in the long run.
Wo ich sonst so bin...