von Roland Hachmann | Dez. 8, 2005 | Blog, Digital Culture, SEO / SEA
Search Engine Watch reports on the new Yahoo! Answers, that started just now. Some other comments are here and here.
Questions can derive from all sorts of areas, even things like „where can i get the best coffee in Frankfurt“
The whole system relies on points that are given for each answer and which rank the respondents in terms of trustworthiness.
I like this approach of Yahoo! as it much more resembles the true web as it is coming to be, then Google Answers, where the people asking questions have to pay „experts“ for their answers, as Business2Blog writes.
Yahoo!’s approach is much more „wiki“, where everyone can write, and it goes much more along the lines of „wisdom of the crowds“ where the aggregated masses know more than the single expert in his lonely office.
It’s still in beta, so we’ll have to wait if it works. But just by choosing this approach, Yahoo! proved that they understand the fabric of todays web much better than Google.
(Nevermind Yahoo! „choosing“ Flickr, myWeb, etc. – taking all their recent efforts into consideration, they clearly a very good sense of what’s driving todays social web developments)
von Roland Hachmann | Dez. 7, 2005 | Blog, Digital Culture, Digital Marketing
CNN launches web-only TV called CNN Pipeline, as Random Culture writes. It costs $24.95 a year, but you can also get a day-pass for 99 cents. Not sure, why I should pay extra, i.e. in addition to regular TV, except for it’s ad-free. But then again, ads on US Television are a lot more annoying than I ever thought, as I just found out during my vacation in fall.
Gawker has launched a consumerism blog („Shoppers bite back“), as PFSK writes.
iTunes has sold more than 3 million videos now, as it says in their press release. Even though there are only 300 episodes available…
von Roland Hachmann | Dez. 5, 2005 | Blog, Digital Culture, Digital News
Looking for stuff on RSS I came across a range of interesting posts and articles about RSS, it’s relevance for Web 2.0 and the future of content distribution and meshup:
Starting out with the article by Dick Costolo of Feedburner, it becomes clear that RSS ist now widely used, not just in blogs. Dick also talks about the new form of content distribution in small atoms/chunks.
Read/WriteWeb has picked up on this.
„A VC“ also picked up on this and in addition refers to Ray Ozzie at Microsoft, who is thinking about using RSS in combination with SSE to make RSS a two-way communication.
Adaptive Path talks about the Experience continuum
Stephan Spencer wonders whether RSS will overtake email as a marketing channel.
The Digital Web Magazine writes about the implications of the new technologies on Web 2.0 and it’s impact on content distribution, user behaviour and design of web content.
It’s amazing to read all this and think about the implications about future content distribution as well as user participation and expectations on this matter.
Let’s stay tuned…
von Roland Hachmann | Nov. 30, 2005 | Blog, Digital Culture, Digital News
The news-bytes for today:
Good news for the digital pundit: Online Video Ad Spending To Triple by 2007.
Study Predicts Spending Shift Away From TV
video ad growth is at a tipping point
Brand-Fan blogs are on the rise, as surely everyone will have noticed. Now there is the Ikea fanblog…
Here is an interesting article about consumer evangelism.
von Roland Hachmann | Nov. 26, 2005 | Blog, Digital Culture, Digital News
Amazon continues to set standards in e-commerce. Now they have introduced a wiki for the product descriptions. So users cannot only rate and comment the products, they can also add detail to the product features. More info and some screenshots can be found here and here.
As not all user can see this (I can’t either), this still seems to be in beta.
However, what I could see, was the link for tagging. Not sure for how long amazon.com had this, as I usually buy on amazon.de – and the German version usually gets the new features a lot later (the newest feature being: search inside the book! For how long did amazon.com have this already?)
With the tags, you can organise the amazon content your way, and:
Because people’s tags are (by default) visible to others, a great side effect of tagging is that you can navigate among items through other people’s tags. What items have people tagged „gift“ or „Tuscany“ or „robot?“
Nice concept of commercially using two feaures associated with the so called web 2.0!
von Roland Hachmann | Nov. 18, 2005 | Blog, Digital Culture
Forbes has created an E-Mail Time Capsule. You can write an email that will be sent in either 1, 3, 5, 10 or 20 years depending on your choice. Be quick, the time capsule closes on the 30th of November (this year!).
Forbes and their partners Yahoo! and Codefix have implemented a redundant networking system for making sure, that within 20 years, given that at least one of them sticks around, can send out the emails of the capsule, as Forbes writes.
I am just glad they added a code in an image you have to enter (as you have these days in blogs comments, etc.), so that nobody can mass-spam anybody.
Imagine receiving emails from, say, the ULTIMATE PHARMACY ONLINE, about Viagra – in 2023 – just to remember that Phizer went out of business some 15 years ago because some other stupid drug was invented?
And who says we even have Email in 20 years? We didn’t have it 20 years ago.
Think about it: what if someone had done a time capsule for Telex some 20-30 years ago? I can’t think of any company or person who still uses Telex Technology.
With IM and mobile messaging booming – maybe we wont have Email in 20 years? (Or just our parents – the grandparent generation – uses it. Sort of like now, where most of the handwritten letters you get are from your grandparents.
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