von Roland Hachmann | März 19, 2006 | Blog, Digital Culture, Digital News
David Kirkpatrick of Fortune has good news for everyone working in this industry: The new Net boom is happening.
It may look like 1999, but this time it’s for real, and users, rather than investment bankers, stand to benefit. […] This is a real industry boom, not a Wall Street-hyped investment bubble.
Companies actually find ways of delivering added value for users before they sell their business model. And the entrepreneurs don’t aim for an IPO („instant porsche owner“), they mostly sell to bigger companies.
An encouraging trend, hope Mr. Kirkpatrick is right!
von Roland Hachmann | März 19, 2006 | Blog, Digital Culture
1972 was a very special year: it was the year I was born. (Just kidding…)
It is, however, the year in which Steven King produced the documentary Computer Networks: The Heralds of Resource Sharing.
A 1972 documentary on ARPAnet, the early internet. A very interesting look at the beginnings of what is now a huge part of most of our lives.
This clip is fascinating, considering it’s 30 years old!
(Now you can embed Google video into your site, same as with YouTube.)
von Roland Hachmann | März 17, 2006 | Blog, Digital Culture, Digital Marketing, Digital News
Steve Rubel points twice to a Forrester Research:
I guess this report is really worth getting.
Some other interesting stuff:
von Roland Hachmann | März 16, 2006 | Ad News, Blog, Digital Culture, Digital Marketing
Just a quick link: Jaffe Juice: A World without Advertising is now available for downloading. It’s a presentation he gave at the Boston Ad Club Symposium.
von Roland Hachmann | März 14, 2006 | Ad News, Blog, Digital Culture, Digital Marketing, Online Advertising
The MIT Advertising Lab has news about the first ad made by rocketboom being live now. A series of ads sold for $40.000 on eBay.
You could potentially watch it here, however they currently seem to experience a lot of traffic, so the page won’t load properly.
As „we are the media“ writes:
It was only a month ago that they sold their first advertisement package on ebay. The highest bidder, an atm company, gets an advertisement put at the end of every Rocketboom for a week. Rocktboom gets complete creative control and retains the creative commons copyright on it and so if their client likes the advertisement and wants to show it on tv, they have to buy !
That they kept creative control is probably not in the favour of the advertisers, but as the article continues, rocketboom seems to have found a good way of integrating the ad into the show:
Because they are not limited to television’s thirty seconds, they have added subtlety and intruigue and a great narrative story to the advertisements that will make Rocketboom subscribers sit on the edge of their seats waiting for the next days advertisement.
(As mentioned above, I haven’t seen the ad myself, yet … so more commentary might follow.)
(triggered)
von Roland Hachmann | März 14, 2006 | Blog, Digital Culture, Digital News
The Guardian picks up on a speech given by Rupert Murdoch:
Far from mourning its passing, he evangelised about a digital future that would put that power in the hands of those already launching a blog every second, sharing photos and music online and downloading television programmes on demand. „A new generation of media consumers has risen demanding content delivered when they want it, how they want it, and very much as they want it,“ he said.
(thanks)
I think he said something like that before.
Wo ich sonst so bin...