von Roland Hachmann | Okt 2, 2006 | Ad News, Blog, Digital Culture, Digital Marketing, Online Advertising
Frank Barnako writes about the new prices for advertising on Rocketboom:
Baron said he’s just done a deal worth $80,000 for a week of commercials in his videoblog. Claiming a daily audience of some 300,000 people, Baron could be getting more than a $55 CPM for his ads. You could get a discount, though. He’ll sell you a week of spots for $60,000 – if he likes the commercial content. „
Baron is in the comfortable position to have a videocast with a very high frequency of viewers, yet being under no pressure whatsoever due to lack of relevant competition…
„I’m only going to work with advertisers I want to work with,“ Baron said, „and I’m only going to run ads I like.“
I don’t think he can sustain that position. He has a first mover advantage, but soon enough that will be effectively challenged by all those ambitious video-geeks reading about the money Baron is making. And there will always be some that are successful.
But then again, I do think he can make money by selling exclusive content for a subscription. That is the story of the DVD business. Package your show with exclusive background material and people will pay for it. At least until the first people will start offering this exclusive material for free, all paid for by a sponsor, for example.
Hey, he’s making $4.000 a month on T-Shirts that are advertised badly. There must be something about his target audience, paying for these things…
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von Roland Hachmann | Sep 27, 2006 | Ad News, Blog, Digital Marketing
Just found this on Adjab: Zune on Ellen: Microsoft’s new leaking campaign.
Not bad going for Microsoft. With this kind of advertising they might actually invade the iPod space. I guess they had already practised. At least that’s what it looks like in this video, that was supposed to be „internal“ but then hit YouTube nevertheless. (That must have been a well-orchastrated publicity stunt.)
Now they sent the Zune Player (couldn’t they have chosen a better name?) to so called influentiers and opinion leaders, such as Ellen, who presented the player in her TV show.
What I particularly like about the Zune Player, though (without actually having seen one myself – is the landscape display for movies, which probably makes it more fun to watch movies on this thing than on the iPod Video!
But back to my point: it seems like Microsoft might actually get their marketing right this time AND apply it for a good product. These two things were rarely seen before on their own, if at all – and almost never in combination.
von Roland Hachmann | Jul 24, 2006 | Ad News, Blog, Digital Culture, Digital Marketing
There is a new, useless but nice idea for ad campaigns: Sony is currently shooting their new commercial. We all remember the Bravia Ad with the million-colour balls in the streets of San Francisco. Well, the new commercial is going to be shot in (sunny?) Scotland, as the blog for the commercial mentions. And that’s also the interesting news. Sony decided to open a blog that updaets us on the production of this new ad.
Now, that is an interesting idea and I am sure many advertisers will follow that blog more or less frequently. But is it really useful for the general public. (Or, on another matter – who is the target audience of that blog?)
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von Roland Hachmann | Mai 12, 2006 | Ad News, Blog, Digital Culture, Digital Marketing, Digital News
von Roland Hachmann | Mai 6, 2006 | Ad News, Blog
Videotheke pointed me to some nice Television Commercials of the 50s-60s:
And while I was at it, I went to Google and found some more, from 1948:
This is the thing with the web: all of a sudden it is possible to find stuff from way-back-when. Companies can’t control it. Some of the companies in these commercials might be out of business, or their (product-) strategy changed. Tough luck.
On the other hand: this way these companies had people interact with their brand, even though with a rather old brand character. Which leads me to „last but not least“: gosh, it’s amazing how advertising changed over the years. Some of these spots are just awful. But back then, they must have been state of the art.
von Roland Hachmann | Mai 4, 2006 | Ad News, Blog, Digital Culture, Digital Marketing, Digital News, Online Advertising
- Adverblog has some stats on the alternative online advertising channels (blogs, RSS, etc.). Growth rates of 190% are fantastic. Just don’t tell anyone your starting at next to zero…
- PFSK pointed me to a post on their companion site „IF„, which lists trend aggregator websites – highly recommendable!“
- popurls is one they forgot in this list. This covers newest links, entries, headlines, fotos, videos, etc. of all the new and/or hip sites, such as youtube, flickr, del.icio.us, furl, digg, etc. Fascinating, go check it out.
- Joseph Jaffe starts an interesting discussion about that fact MSM should, reallistically, also send trackbacks (or references as such) to blogs, if they heard about the story through blogs first. And I completely agree! Never be „ashamed“ of your sources. Especially not at times, when it is apparent that bloggers quite often have the first (not necessarily the best) insights into stories.
- Too bad. But I can see why. Would be even more so the case in Germany…
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