Gawker has a post about levis jeans looking for Bloggers as Models. I ask myself the same question as probably most people out there: why? Do they just want to jump onto the blog-bandwagon? Being „cool“? Will it be cool, just because it involves bloggers?? Or what is their objective?
I am curious to see how that develops and what kind of blog-posts I will find around the web concerning this marketing gig. Will keep you „posted“.