Mark living in Ikea

von | Jan. 13, 2008 | Ad News, Blog, Digital Marketing, Marketing

so there is this guy, living in ikea as a promo, and I ask myself: why?

This is the official reason why:

New York City apartment had to be fumigated. All of his friends have tiny studio apartments. Hotels in New York are insanely expensive. Left with few living options, Mark thought it would be fun and make an interesting video to move into an IKEA store where he’d live and sleep for a week. Never in a million years did he think IKEA would go for it, but miraculously they have a agreed.

You can see a video each day, showing whatever he did during the day and night.

ikea.jpg

Anyway, in a good manner these days, you can of course join the facebook group (1,260 members) and you can be Marks friend on myspace (930 friends).

Mark seems to start a series of this kind of promo. He had also done the 171 Starbucks (visiting 171 Starbucks in a day, I guess they were all located on the same block – and did he have a coffee in each?)

The top 25 Marketing Blogs according to Technorati

von | Jan. 12, 2008 | Blog, Digital Marketing, Marketing

Here is a list of the top 25 marketing blogs according to technorati.com:

1 – Seth’s Blog – 9,034 (-68)(LW – 1)
2 – Duct Tape Marketing – 1,841 (-198)(LW – 2)
3 – Search Engine Guide – 1,679 (-23)(LW – 3)
4 – Logic + Emotion – 1,169 (-4)(LW – 4)
5 – Daily Fix – 1,081 (-29)(LW – 5)
6 – Brand Autopsy – 742 (-21)(LW – 6)
7 – The Engaging Brand – 717 (-31)(LW – 7)
8 – Influential Marketing – 709 (-18)(LW – 8)
9 – Drew’s Marketing Minute – 704 (-16)(LW – 9)
10 – Church of the Customer – 661 (No Change)(LW – 10)
11 – What’s Next – 645 (-5)(LW – 12)
12 – Conversation Agent – 639 (-17)(LW – 11)
13 – Diva Marketing – 629 (-14)(LW – 13)
14 – Jaffe Juice – 611 (-29)(LW – 14)
15 – The Viral Garden – 560 (-26)(LW – 15)
16 – Six Pixels of Separation – 505 (LW – UR)
17 – Converstations – 495 (-14)(LW – 16)
18 – Branding and Marketing – 464 (-5)(LW – 18)
19 – CK’s Blog – 462 (+1)(LW – 19)
20 – Servant of Chaos – 441 (-19)(LW – 20)
20 – Customers Rock! – 441 (+1)(LW – 21)
22 – Every Dot Connects – 393 (+2)(LW – 23)
23 – Greg Verdino’s Marketing Blog – 390 (-28)(LW – 22)
24 – Chaos Scenario – 384 (-5)(LW – 24)
25 – Experience Curve – 378 (-95)(LW – 17)

A short description from the viralgarden blog, where I found this list:

The number you see after the blog name is how many sites/blogs Technorati claims have linked to the blog in the last 6 months. After that number is a positive or negative number, and this represents how many links the blog gained or lost from last week’s Top 25. The final stat tells you what position the blog held in the Top 25 Last Week (LW).

I have to admit that I am not subscribed to all of them. Some I even deleted from my reading list again. Links from Technorati might be a good indicator for influence, but that of course still doesn’t implicate relevance…