von Roland Hachmann | Aug. 25, 2005 | Blog
Within the internet, I already wrote about the fact that content and advertising merges slowly. Also in some newspapers this is the case, I found. But now, in Adage
I found an article that states how ads are now part of the movies – or movie/show trailers, rather. So there are no 30″ clips any longer. There is no story wrapped around a product, but a story containing a product. Which would be old news if it was regular films, think of product placements. But in this case, the include the brands in trailers for upcoming shows…
We’re trying to create an environment between shows and movies that’s so useful it’s TiVo-proof
TiVo-proof is probably one of the most commonly used expressions amongst TV-advertisers in the US these days, I guess.
‚When IFC’s creating these mini movies, these interstitials, we want them to be reflective of their channel but with Heineken integrated into it,‘ she said. ‚You don’t want to be overt. The people who are watching don�t want anything in their face.‘
Good bye to interruption advertising.
von Roland Hachmann | Aug. 24, 2005 | Blog
This just went live: Google Talk.
I already tried it with someone in NY (who made me aware of this, thanks, Ace).
Quite a few have written about this, too.
Looks like any other instant messenger, and I guess at the moment it is. It offers the regular features, including phone-like talk services. And, being real american, it has a typical clause at the bottom of the page:
Google Talk is not a telephony service and cannot be used for emergency dialing.
(Though I think the one from Yahoo! is even better: )
Emergency 911 calling services not available on Yahoo! Messenger. Please inform others who use your Yahoo! Messenger they must dial 911 through traditional phone lines or cell carriers.
So why download this? I already have 4 different messengers, that I combine in Trillian. This is already stupid, but I have no choice – but unfortunately, most of the people I know are on the known messengers, of which O’Reilly says
It’s an open standard–the big boys (Yahoo!, MSN, AOL) are notorious for pissing matches over interop that make MMS messaging on cellphone look like a W3C hot-tub party
The Google tool imports all my contacts from Gmail. That’s great, however I don’t have any contacts there, for the same reasons as above. I also didn’t need another Email provider…
They might achieve market dominance with this. But only, if the whole Jabber movement goes „AOL“ and covers wider segments of the online community.
However, this article says it’s rather about Google wanting to buy Skype.
von Roland Hachmann | Aug. 24, 2005 | Blog
Well, it’s done. I moved to a new URL with a wordpress blogging software.
Much still needs to be done. Some details in the sidebar and also, the headergraphic.
I copied the image of the frankfurt skyline from my other blog, since I haven’t got another image at the moment. And I hate visual searchs. Not at Getty or other image banks (that would be nice, but I can’t afford them), but on my hard drive.
But at least I can start posting again. Didn’t want to post on the old location, knowing I would move soon…
Wo ich sonst so bin...