Web Development Sees ‚Marketing Renaissance‘

von | Apr. 11, 2006 | Blog, Digital Marketing, Digital News, Online Advertising

Web Development Sees ‚Marketing Renaissance‘ writes clickz and offers a nice quote by Martin Reidy, president of Modem Media:

„A Web site is no longer a place where people can go and read stuff. It’s now a 24×7 marketing engine where people can interact with your brand, and you can, in turn, see what’s important to your customers.“ […] The biggest difference between the pre-bubble urge to have an online presence for its own sake and today’s online spending is the integration of a company’s Web site into the business strategy.

There is probably a hundred quotes like this on the net at the moment. We are, let’s face it, finally experiencing another boom of the digital media. Some call it „web 2.0“, or even „hype 2.0“, others might call it „solid business models“ or „broadband adoption“ – but in reality it’s one thing mainly: the user has finally adopted this medium in a way that enables us to reach a critical mass out in the webspace.

Online Advertising exists for more then 10 years now, but in the past one question always remained: why spend money on online advertising, if you reach only 20-30% of the population (or less). Of which only x% might be interested in you product?

This has improved. Now (in Germany) you have almost 60% online. You still have trouble reaching as many people as you will by radio, TV or Print (at least in Germany). And it’s much more fragemented. But it’s a darn lot cheaper, online.

And you also reach most of the people you will probably want to reach: those with a certain education and wallet-size. Because they are online, no doubt.

The digital space has grown vastly over the last years. I think we’ll certainly soon reach the tipping point, even in Germany.

Links & News – 11. April

von | Apr. 10, 2006 | Blog, Digital Culture, Digital News

  • Pew Internet & American Life Project Report::

    For a group of „high-powered“ online users – early adopters of home broadband who are the heaviest internet users – the internet is their primary news source on the average day.

  • Newspapers try to lure new, young readers writes the Post Gazette.
  • But USA Today writes: „Young people turn to the Web for news“.
  • A study by Forrester apparently shows, that people don’t listen to podcasts, writes arstechnica. But there is also hope:

    Forrester is projecting that the number of households using podcasts will grow from 700,000 to 12.3 million over the next four years in the US alone.

Very Successful Brand Manager

von | Apr. 10, 2006 | Ad News, Blog, Online Advertising

A nice parody site: Very Successful Brand Manager tells you everything you need to know to be a very successful Manager. I especially like the part of „Enlarging your logo: is it safe?“

Your ego, your logo, your lego. The building blocks of your soul. Make one bigger and the other will grow. Make it small and you might as well go home.

As someone once said, “more is more.� So forget it when the agency says, “be bold.� You are bold! You are a master of your own destiny. You are a very successful brand manager.

A very nice stunt by the guys at Strawberry Frog in San Francisco.

NY Times redesigned, with video ads

von | Apr. 4, 2006 | Blog, Digital Culture, Digital News

Since I don’t read the NY Times every day, I was glad about the post by AdJab telling me that the Times has redesigned. Looks much nicer now, especially to my European eyes&taste.

There’s also a bunch more streaming video within the site as well as the ability to create a personalized page. The streaming video is reportedly a move designed to satisfy the demands of advertisers looking to buy pre-roll inventory.

This is typical. We have video news on some German websites, to. But none of them have yet included ads. But now I just know, they will.