von Roland Hachmann | Mai 6, 2006 | Ad News, Blog
Videotheke pointed me to some nice Television Commercials of the 50s-60s:
And while I was at it, I went to Google and found some more, from 1948:
This is the thing with the web: all of a sudden it is possible to find stuff from way-back-when. Companies can’t control it. Some of the companies in these commercials might be out of business, or their (product-) strategy changed. Tough luck.
On the other hand: this way these companies had people interact with their brand, even though with a rather old brand character. Which leads me to „last but not least“: gosh, it’s amazing how advertising changed over the years. Some of these spots are just awful. But back then, they must have been state of the art.
von Roland Hachmann | Mai 6, 2006 | Blog, Digital Culture, Digital Marketing, Digital News, SEO / SEA
Terry Heaton writes about „The Economy of Unbundled Advertising“ which is about TV News and advertising in a Postmodern World – an interesting article in The Digital Journalist.
But now we’ve entered the world of unbundled media, where people download individual songs instead of buying CDs, watch programs when and where they want (without the commercials), and read news stories or snippets of stories
His advice to advertisers is to leverage this and fill the space with microchunks of your message ready to be picked up by smart aggregators crawling the web for information that users requested.
von Roland Hachmann | Mai 5, 2006 | Blog, Digital Culture, Digital News
As Sam Flemming writes, this chinese blog should really be at Nr. 1 of the Technorati Charts.
Just browsing through some of her articles, you can see she can get well over 100,000 page views per article and at least 1,000 comments per article, sometimes 3-4,000
Now, after Sams intervention, this blog sits at Nr. 1 of the Technorati Charts. Here is background info by Steve Rubel.
Given the rapid growth in blogging in other languages we’re going to see a big shake-up in the so-called „A-list.“ Lots of bloggers in other countries, particularly Asia, are going to push the rest of us down the food chain. Good for them. The blogosphere is truly flat.
Scary, the thought that at some point we will not be able to read any of the A-List Blogs, if they all look like the one of Xu Jing Lei:
von Roland Hachmann | Mai 4, 2006 | Ad News, Blog, Digital Culture, Digital Marketing, Digital News, Online Advertising
- Adverblog has some stats on the alternative online advertising channels (blogs, RSS, etc.). Growth rates of 190% are fantastic. Just don’t tell anyone your starting at next to zero…
- PFSK pointed me to a post on their companion site „IF„, which lists trend aggregator websites – highly recommendable!“
- popurls is one they forgot in this list. This covers newest links, entries, headlines, fotos, videos, etc. of all the new and/or hip sites, such as youtube, flickr, del.icio.us, furl, digg, etc. Fascinating, go check it out.
- Joseph Jaffe starts an interesting discussion about that fact MSM should, reallistically, also send trackbacks (or references as such) to blogs, if they heard about the story through blogs first. And I completely agree! Never be „ashamed“ of your sources. Especially not at times, when it is apparent that bloggers quite often have the first (not necessarily the best) insights into stories.
- Too bad. But I can see why. Would be even more so the case in Germany…
von Roland Hachmann | Mai 2, 2006 | Blog, Digital Culture, Digital News
PSFK points us to the SecondLife Job Club:
…where they will present to attendees a number of opportunities to make money in Second Life
There are many examples of people who make real money within the virtual world of SecondLife, so this could be really worthwhile.
On the other side: these guys have figured out how to make money out of SecondLife in the REAL world!
Check it out yourself.
Wo ich sonst so bin...