Ad Agency of the year: The Consumer

von | Jan. 13, 2007 | Ad News, Blog, Marketing

Advertising Age calls out the Ad Age Agency of the Year: The Consumer

After Time Magazine had already named their person of the year to be “You” it was about time to recognise the “agency” who did much of the advertising work during the last year. All the Consumer Generated Advertising that took place during the last year – most of it in the US, of course, but even in Germany we had some. Hey, even I had one project like that and in our agency we had – I think – 3 in total this year. Well deseverd, consumers. And keep up the good work!

Pure voyeurism per webcam – LIVE!

von | Jan. 13, 2007 | Blog, Digital Culture, Digital News, Marketing Trends, Social Media Marketing

Now you thought YouTube is already a bad site for yoyeuristic nerds. But then I stumbled upon Stickam. This is absolutely crazy. It’s almost like YouTube, but there is one major difference: it’s LIVE!
Live video can feel very strange, I just noticed. The only times I have experienced live video streaming were during skype calls with my brothers in Hamburg or my Cousin in Arizona.

But this is different. You click on one of the links and all of a sudden you end up in the living room of a stranger. So while checking out the live feeds, I actually sneaked into one person from Denmark who started – quite openly – to smoke a selfmade hashpipe or something that looked like it. Made out of a plastic soda bottle. There was the option to chat, but quite frankly, I didn’t want to disturb the guy.

The next live stream I visited was the DJ performance of a breakbeat DJ. In the videostream it seemed that there are two people DJ-ing. But neither of them bothered to answer my question if there is any OK, one just answered. A little later, and he admitted that he is quite drunk. (And I just got reminded of the fact that chat syntax is revolutionary: “lol kwl im goin now sum1 else will tlk soon ok c u l8r m8“).

The most surprising live-surprise: the DJ actually greeted me via the stream! (”wanno make a loif shouuwt ouuwt to roouwlaan”)

Very kwl, m8.

(found here)

Suzuki Films Campaign Website

von | Jan. 12, 2007 | Ad News, Blog, Digital Marketing, Online Advertising

Suzuki has started a video clip website in the style of Nissan and BMW: The Suzuku Films Website. The movie is split into separate episodes, spread out over time.

There are a number of characters – each one gets introduced separately and is somehow directly linked to a Suzuki car or motorcycle that gets “introduced” on the same screen. Nice idea, but I can’t wait for each episode to “air”, I will just set myself a reminder for in a few weeks time and then watch the whole story in one go…

You can watch also watch individual webisodes.

Links & News – 11.01.07

von | Jan. 11, 2007 | Ad News, Blog, Digital Marketing, Digital News, Marketing, Online Advertising, Social Media Marketing

links of today (one is actually quiet old…):