Are You Ready for the Cyborg Consumer?

asks Sean Carton of clickz. I have already hinted at that in another post. This article of Sean says what I wanted to add in a later post about the all-ways on consumer, who is in control of where and how he communicates, as well as how he can be reached by any communication, expeciall including advertising, or, more to the point, dialog marketing. And by that I mean (and Sean writes) not the traditional location targetted Marketing of direct mail, but the individualised addressing of the ever more mobile target group. So that’s what communication and advertising will have to move to, if they want to keep up with the increasing geographical freedom of communication, that people will enjoy.