Budweiser temperature related couponing mobile app

This is an interesting idea by Budweiser. the hotter the weather, the better the beer promotion. If it gets really, really hot, you get the bud for free. Otherwise, you get 1€ or 2€ off. The mobile app tells you which rebate is on. (See Adverblog for Screenshots of the app!)

Here is the commercial related to it (enjoy the „old spice“ style of the video):


Minimaps driving challenge with facebook and google maps

This one looks interesting. So obvious, the idea, yet really well done! You can drive a mini on a google map anywhere in the world:

You can even drive it in Hamburg. Also, it displays the correct time of the day, when at night, like now, the map is darker and the mini has its headlights switched on. Since it is on facebook, you can apparently also challenge your friends in a race (I haven’t tried that myself yet).