Suzuki Films Campaign Website

von | Jan 12, 2007 | Ad News, Blog, Digital Marketing, Online Advertising

Suzuki has started a video clip website in the style of Nissan and BMW: The Suzuku Films Website. The movie is split into separate episodes, spread out over time.

There are a number of characters – each one gets introduced separately and is somehow directly linked to a Suzuki car or motorcycle that gets “introduced” on the same screen. Nice idea, but I can’t wait for each episode to “air”, I will just set myself a reminder for in a few weeks time and then watch the whole story in one go…

You can watch also watch individual webisodes.

Links & News – 11.01.07

von | Jan 11, 2007 | Ad News, Blog, Digital Marketing, Digital News, Marketing, Online Advertising, Social Media Marketing

links of today (one is actually quiet old…):

This is fanfreaking fabulous!

von | Jan 9, 2007 | Blog, Digital Culture, Mobile Marketing

Steve Jobs has announced the new iPhone. And man, do I want one!! You can check out a transcript of the presentation at engadget, including photos of the new toy. I borrowed some, hope that is alright (let me know when you need them back).

The main thing: the whole phone is a huge touchscreen, except for a homebutton. I mean everything. Even the button lock is unlocked via a move on the touchscreen (one that can’t just happen by accident in your pocket).

You apparently also don’t need a stylus, as you can do everything with your fingers, almost as you are used to it from the clickwheel from the iPod.

All the Buttons you need appear when you need them:

I am absolutely fascinated by this. Of course you can also listen to songs and watch videos with it. Freeking brilliant, really.

So what will it cost?

So how much more than $499 should we price it? We thought long and hard about it… it does so much stuff…” He’s stalling for the drama. Enough Steve! “What should we price it at? For a 4GB model we’re pricing it at $499 — no premium whatsoever.
“We’re going to have an 8GB model for just $599.”

Unfortunately we’ll have to wait until June 2007 until it becomes available. And that’s probably only in the US. When will I be able to get it in Germany?

Can you make Money in the Long Tail

von | Jan 3, 2007 | Ad News, Blog, Digital Culture, Digital Marketing, Marketing, Online Advertising, SEO / SEA

Chris Anderson, who wrote “The Long Tail” looks at the question concerning most of the small longtail bloggers: Can you make money in the Long Tail? This post is interesting in itself, as it looks at the different participants of the long tail: producers, aggregators and consumers – and how each one might benefit from the long tail.

But: He also quotes a Valleywag blogpost in which a website owner is cited to complain about Google:

I’m beginning to have my doubts about Chris Anderson’s long tail, the proposition that cultural boutiques can make a living on the Internet. One disgruntled publisher complains she’s owed less than the minimum Google can be bothered to pay her. And, as fast as she makes money, Google lifts the threshold. [She writes:] “When I started with Adsense in late 2004/ early 2005 the minimum was $25. Just when was about to hit the $25 minimum, they raised it to $50. Now that I have $45 in my account, the minimum is $100. Granted, I have a site with very low traffic, but how many website owners are getting screwed by Google? If the long-tail theory holds out, there could be millions of dollars of unpaid Google ads.”

I can see where this website owner is coming from. I wonder, how much money Google earns with the money they centrally collect from advertisers (I assume, there is no threshold) and invest at, well, 5%-10% on any capital market. It will only be a few dollars each, but the sum of all the blogs probably results in big money.

I guess we have no way of imagining the amount of money one can make by deploying the long tail market. But someone at Google knew and implemented the threshold of payments. Very clever.