von Roland Hachmann | Mrz 20, 2007 | Blog, Digital Culture, Marketing, Marketing Trends, SEO / SEA, Social Media Marketing
I know I am fairly late with this, but this is absolutely astounding! Yahoo! Pipes let’s users create their own feeds based on any information on the web. Here is an example of a meta-search-feed:
The pipe you’re looking at demonstrates how to use a few of the more powerful modules. In this example a variety of sources are queried with the same term. The results are merged into one feed. Next, all the items are sorted by what was most recently published. Finally any items with identical titles are removed and a new RSS feed is born.
This is how it looks like:
Once you have created a pipe, you can subscribe to the feed via the usual suspects – bloglines in my case.
Apparently you can meshup all sorts of types of information. A popular one for example is a mixture of appartments for rent and google maps.
A fascinating example of how „plattforms“ and „programming“ become less important, because users only meshup what is of interest to them any way. Question is: how can marketers make sure that users still receive marketing messages? (And like receiving them, at the same time – that will be even more important!)
von Roland Hachmann | Mrz 19, 2007 | Blog, Digital Culture
… a good article about twitter you can read at the wall street journal.
It is, by all means a very polarising service, some hate it, some use it, and most of those using it, seem to be addicted…
These services elicit mixed feelings in the technology-savvy people who have been their early adopters. Fans say they are a good way to keep in touch with busy friends. But some users are starting to feel „too“ connected, as they grapple with check-in messages at odd hours, higher cellphone bills and the need to tell acquaintances to stop announcing what they’re having for dinner.
von Roland Hachmann | Mrz 18, 2007 | Blog, Digital Culture, Marketing Trends
Wow, this is cool:Â Schmedley. Sort of like netvibes or pageflakes, but with a much nicer user interface – apple lovers will love this also, as it looks very much like the mac interface, with those widgets, but also with the navigation at the bottom.
von Roland Hachmann | Mrz 15, 2007 | Blog, Digital Culture, Social Media Marketing
It’s all over the blogs. Twitter is everywhere. And I still don’t understand, why micro-messaging or -blogging is any good. Guess I will have to try it sometime.
Now even the NY Times experiments with it showing the main headlines of the paper on twitter.com…
Also, Google News has a twitter feed. Even though that is courtesy of bleep. software.
In addition, here are some cell phone cheat sheets by Jarrod.
(found via micropersuasion)
von Roland Hachmann | Mrz 11, 2007 | Ad News, Blog, Digital Marketing, Marketing, Marketing Trends, Online Advertising, SEO / SEA, Social Media Marketing
This seems interesting and obvious at the same time – a study about user revolution:
The report defines user revolution as a major trend that is happening primarily with consumers, who are taking control of content consumption and branding. The historically passive consumer is changing rapidly, not only becoming more informed and confident about purchase decisions, but also increasingly taking control of the consumption of information and content that used to be distributed by networks, studios, publishers and retailers […] We believe this will cause a significant rise in prominence of the Internet as a major content consumption and marketing medium.
The „news“ is from a report by Piper&Jaffrey. They list 12 key findings, such as predicted online advertising growth rates over the next few years (around 20% per year), the rise of communitainment (careful: new buzzword!), the rise of Usites (another one!) – sites with user generated content, and the increase of video ads.
At the end, they list the companies most likely to profit from these trends:
Google (and YouTube), Yahoo!, Disney, News Corp., Time Warner, Microsoft, InterActive, Facebook, Craigslist, Brightcove, Yelp, SINA Corp., Baidu, aQuantive, ValueClick, 24/7 Media, Netflix, Wikipedia, MobiTV, Digg and Hakia.
Wo ich sonst so bin...