New twitter handle: @netzfischer instead of @webjungle

Some will have noticed this already, others might have followed the last link in my twitter stream: I will now tweet with @netzfischer instead of @webjungle. (Apart from that, most won’t change.)

Why? Here are some reasons:

  • By now, I can achieve complete netzfischer branding, not only having purchased the domain, but also the twitter handle at the same time.
  • I have noticed, that I feel more at ease blogging and twittering in German, even though having spent many years in the US and Scotland. When I started 6 years ago, the German marketing blogosphere was almost non-existent, this has changed now, enabling me to change things.

While these are only things facilitating the change, the real reason lies somewhere else:

WebJungle is my blog abour marketing, covering my professional passion.

But my interests in internet culture is much broader than this. My german Netzfischer Blog covers my broader interests in terms of net culture, curious net findings, etc. and hence the nick Netzfischer much better represents my full web interest. At the end of the day, my marketing likes (webjungle) are just part of my overall web likes (netzfischer)

Another important reason is branding: „Netzfischer“ ist much better in the German Blogosphere than „WebJungle“. When I started with Twitter in 2007, I spend much more time in the international marketing space. Since I am now spending an increasing amount of time in the German blogosphere, this makes much sense to me, and hopefully my followers.

So I might loose some of you trusted international followers, as well as follower solely interested in Marketing, but I have to do this, for me to have it make sense.

There will still be tweets about marketing at my @netzfischer handle, but the mix with other topics will be broader.

This blog, however, I will still write in English for now.

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Foursquare and billboards: checkin for dogfood.

This is an interesting example of how you can leverage a location based service like foursquare to make your billboard ads more engaging: every time you check in at the billboard location, a dispenser – part of the „interactive“ billboard – releases some GranataPet dogfood.

YouTube Preview Image

Of course, you could have chosen SMS or Bluetooth as a way to interact with the billboard. But in that case, there wouldn’t have been any connection with the social network of the target audience. Using foursquare, the dog owners could inform not only their foursquare friends, but also their facebook friends and their twitter followers of the new way to access GranataPet dogfood…


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An infographic of popular memes of 2010

It’s time to take a look at the best memes of 2010. Rocketboom shows 6 Minutes worth of Memes and on MySpace someone published the following infographic:
Best Internet Memes of 2010
Check out more awesome videos on Myspace

I definitely missed some of these, but I guess they are very much focused on memes from the US. I would not want to leave out the #blumenkübel meme we had running on twitter here in Germany, which made it to the international trending topics. It was so popular, that people from the US asked on twitter, what the hell #blumenkübel means…

Happy new year 2011!

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The singing tweetagrams of Orange UK.

Very nice idea for making a nice idea out of twitter. Orange in the UK has just launched a campaign called „singing tweetagrams“ in which the „rockabellas“ sang tweets which were sent in before 4th of October.

Here is a video of the making of:

You can listen to some of the songs and watch the initial video on their website.

So now we had a live twitter/youtube dialogue with Old Spice, and a twitter/singalong campaign. What’s next?

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