von Roland Hachmann | Apr 7, 2008 | Ad News, Blog, Digital Marketing, Marketing, Online Advertising, Social Media Marketing
Over at the One Degree blog, there is a coverage of a panel from the SXSW interactive festival, during which the panelists were asked to vote on the worst social media campaigns in 2007. Amongst the panelists were bloggers like Jeff Jarvis and Steve Hall. I have to admit, I didn’t hear about all of these campaigns, but some of the bigger blunders (Walmart, Coke/Mentos and Sony) I did hear about, of course. I wonder what will be next for this year? You would assume, that (we) marketers learn…
von Roland Hachmann | Apr 6, 2008 | Blog, Digital Culture, Digital News
Just a quick one: Joost shuts down its global operations and focuses on the US only. Shame, I liked the idea of Joost. But in the end, it was brought down by two main factors that even a technologically smart way of streaming videos can’t solve: first: trying to buy global rights for content that studios could probably sell much more profitable on a country-by-country basis. second: having exclusive, compelling content that users won’t find anywhere else (nevermind that they’re overloaded with too much online video anyway.
And for me: I always felt like the joost interface just wasn’t right somehow. I don’t watch fullscreen video on my PC. Still, I was always hoping for it to evolve (globally), so that one day I could enjoy watching videos via joost. But not any more, I guess.
von Roland Hachmann | Mrz 26, 2008 | Blog, Digital Culture, Marketing, Marketing Trends, SEO / SEA
Just the other day I posted this graphic at my german blog:
The graphic is from this place here. Just today I found the ‚corresponding article‘ about ‚how google and apple dominate‚ whatever field they are moving into. Written by Umair Haque, this article goes into the „no compromise for bucks“ philosophy that is at the core of their DNA – Goople’s DNA, as he calls the two companies:
The ends they’re working towards are similar: Goople aspires to – with laserlike intensity – change the world for the better. And where most of their competitors will sell out everything they believe in for a few bucks and a latte, Goople is deeply, radically purposive: they won’t compromise much, if anything, to achieve the goal of changing the world for the better.
Go read that and remember the graphic above. And then keep this in mind whenever you’re thinking of a company’s strategy.
von Roland Hachmann | Mrz 20, 2008 | Blog, Digital Marketing, Marketing, Online Advertising, SEO / SEA
I usually try not to write negative about things, because unless it’s constructive criticism for the creator of the content, nobody gains much. But since there is no possibility to comment on things at marketingvox, I will do it here.
I am referring to the post with the title „How-to: 9 Basic SEO Tips„. It caught my attention, because just the other day, I had a discussion with colleagues at the agency about how creative agencies rarely know how to properly search engine optimize the websites they build.
However, with the 9 basic tips, we won’t get very far either. Let me quote some of them:
Find out how well you rank online. […] It may be helpful to download the Google Toolbar, which gives you the „PageRank“ score for websites. Pages are scored on a scale of 1 to 10. The goal will be to make this number higher on your website.
Ok – and how? (It doesn’t say). Another great tip:
Submit your site to search engines. Do it personally; avoid „submission services“ or software. You only need to do it once.
I won’t continue with other tips like „place relevant keywords in the title tag“ or „use alt tags on images“ that they also featured.
Was any of this new to anyone? Please ? If so, just leave this blog immediately. In fact – please leave the internet and switch off your computer completely.
Gheez – we’re in 2008 by now, it’s not 1998 any more!
Not sure about the target audience of marketingvox, but for this article, it sure isn’t your average webmarketer!
von Roland Hachmann | Jan 2, 2008 | Ad News, Blog, Digital Culture, Digital Marketing, Marketing
Pepsi always seems to play the big numbers in their promos. A few years back, they had a lottery for 1 billion dollars with a monkey doing the final draw (so I heard).
Now they started a cooperation with Amazon to offer 1 billion songs in 2008. The details of the promo will be announced during the superbowl. That should be interesting, especially since after the superbowl, there isn’t even a whole year left to give away these mp3s. It means that they will have to give a way more than 3,000,000 songs per day (roughly calculated for 300 days).
Considering the fact that iTunes sold 1.5 billion songs in the last few years, this truly is a big number. And it should resultin in an inflation of the mp3 market, lowering the value of digital songs in general. Don’t you think?
Wo ich sonst so bin...