Man muss mit der Zeit gehen: Catvertising als neue Agentur-Disziplin

Das Netz ist voll von Katzencontent. Scheint die User also zu interessieren. Was kann man daraus schlussfolgern? Marken müssen sich dem stellen, womit sich Nutzer gerne beschäftigen.

Die Agentur St John hat das in Taten umgesetzt:

To stay on top of the ever-changing advertising landscape, john st. has opened the world’s first cat video division. With production, filming and seeding all in-house. Ask yourself, what can cat videos do for your business?

Hier die Casestudy:

Im Januar hat die Agentur bereist mit dem Pink Pony von sich reden gemacht.

(via Gerald Hensel)

Don’t you think some clients would love to hear audiences say that?

There is a new meme going around the blogosphere/twittersphere. It’s called „Things real people don’t say about advertising“ and depicts typical things clients/marketers might want their target audiences to say or think about their advertising/website/banner ads, etc.

Love it! People already seem to be sending in their own stuff, so this could turn out to be brilliant lunchtime entertainment!

(thanks, Carsten!)

Oakley sunglasses for the chilenian miners

Now this completely slipped my attention until someone pointed it out to me (maybe, because I didn’t really watch the news on television).

The chilenian miners were rescued after a very long time underground, as we all know. We all cheered when we heard the news! But because one’s eyes need adjustment to the light of day after such a long time, Oakley managed to do something remarkable, that killed two birds with one stone: they supported the rescue ambitions (at least in a small way), by donating 35 sunglasses for the miners, and also managed to get some product placement into every news show on the planet, since the miners were shown in close up when they were rescued.

All that, without having pushed it, since they were asked to support the mission.

The result? See for yourself, at minute 1:07, 1:21 and 3:15 – perfect product placement!