von Roland Hachmann | Apr 22, 2006 | Blog, Digital Culture, Digital Marketing, Digital News
Scanning through my feeds, I noticed that there is a a lot of talk about the new Philips technology, that will not let the user skip ads, as AdJab writes, for example.
At the same time I now found out that
adfreak has received a comment by Philips, that this is not really the case, instead they just added a new functionality that let’s you choose whether you want to view the ads or not.
To me that sounds a little like Philips is trying to cover up a PR desaster.
Let’s see what other information we’ll get in the next couple of days…
von Roland Hachmann | Apr 20, 2006 | Blog, Digital Culture, Digital Marketing, Digital News, Online Advertising, SEO / SEA
- Adverblog points us to two adver-podcasts (or whatever they’re called) by Amazon and Bacardi.
- Nike has developed JogaTV, a desktop application that downloads latest soccer videos and related footage to a desktop near you.
- Gareth Kay links to a new ad for VW by their new ad agency CP&B. Nice idea, great execution!
- Google integrates real estate and auto search into its general search, writes Charlene Li. Making Google Base more relevant then ever.
von Roland Hachmann | Apr 11, 2006 | Blog, Digital Marketing, Digital News, Online Advertising
Web Development Sees ‚Marketing Renaissance‘ writes clickz and offers a nice quote by Martin Reidy, president of Modem Media:
„A Web site is no longer a place where people can go and read stuff. It’s now a 24×7 marketing engine where people can interact with your brand, and you can, in turn, see what’s important to your customers.“ […] The biggest difference between the pre-bubble urge to have an online presence for its own sake and today’s online spending is the integration of a company’s Web site into the business strategy.
There is probably a hundred quotes like this on the net at the moment. We are, let’s face it, finally experiencing another boom of the digital media. Some call it „web 2.0“, or even „hype 2.0“, others might call it „solid business models“ or „broadband adoption“ – but in reality it’s one thing mainly: the user has finally adopted this medium in a way that enables us to reach a critical mass out in the webspace.
Online Advertising exists for more then 10 years now, but in the past one question always remained: why spend money on online advertising, if you reach only 20-30% of the population (or less). Of which only x% might be interested in you product?
This has improved. Now (in Germany) you have almost 60% online. You still have trouble reaching as many people as you will by radio, TV or Print (at least in Germany). And it’s much more fragemented. But it’s a darn lot cheaper, online.
And you also reach most of the people you will probably want to reach: those with a certain education and wallet-size. Because they are online, no doubt.
The digital space has grown vastly over the last years. I think we’ll certainly soon reach the tipping point, even in Germany.
von Roland Hachmann | Apr 11, 2006 | Ad News, Blog, Digital Marketing, Digital News, Online Advertising
There is a fairly new campaign out for the „All new Volvo C70“ including this Microsite:
The animations are nicely done, but the page flipping mechanism of the book just totally confuses me!
von Roland Hachmann | Apr 10, 2006 | Blog, Digital Culture, Digital News
- Pew Internet & American Life Project Report::
For a group of „high-powered“ online users – early adopters of home broadband who are the heaviest internet users – the internet is their primary news source on the average day.
- Newspapers try to lure new, young readers writes the Post Gazette.
- But USA Today writes: „Young people turn to the Web for news“.
- A study by Forrester apparently shows, that people don’t listen to podcasts, writes arstechnica. But there is also hope:
Forrester is projecting that the number of households using podcasts will grow from 700,000 to 12.3 million over the next four years in the US alone.
von Roland Hachmann | Apr 4, 2006 | Blog, Digital Culture, Digital News
Since I don’t read the NY Times every day, I was glad about the post by AdJab telling me that the Times has redesigned. Looks much nicer now, especially to my European eyes&taste.
There’s also a bunch more streaming video within the site as well as the ability to create a personalized page. The streaming video is reportedly a move designed to satisfy the demands of advertisers looking to buy pre-roll inventory.
This is typical. We have video news on some German websites, to. But none of them have yet included ads. But now I just know, they will.
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