Adage published a „digital issue“, which seems to be completely accessible online. (Why wouldn’t it, anyway?) I haven’t read through the entire set of articles just yet, however there seem to be some interesting thoughts. Things like the 70/20/10 rule for marketing budgets, a short article about what the h*** are widgets, and a little crystal ball 2.0 outlook (still need to finish that one).
Ben Hourahine, Futures Editor at Leo Burnett explains his vision of future advertising, media usage, etc.
Sounds like that could happen. But then again, nothing of this really struck me as a new thought…?
So you really think that people pay attention? Try this test to find out how good your „attention“ skills are.
Amazing, isn’t it? Now imagine people are looking for something specific online on your webiste. Will they notice the ads? I guess, they will. BUT: only if they are relevant or related to what they are looking for. Another reason why(contextual, behavioural, etc.) targetting is crucial when attention is scarce. And scarce it is pretty much all the time these days.
In a similar fashion as the famous „make my logo bigger cream“ website now comes a new idea: Christvertising. Pray for your brand.
Not quite as funny as the logo cream idea, in my opinion, but worth watching nevertheless. The holder of the domain is protected by the „contactprivacy“ service (which sounds like a good idea for the US – but as a website publisher, you would never get away with this kind of anonymity service in Germany).
Guy Kawasaki just launched a new feed aggregator for various topics, 40 different topics sofar. My favourite, of course, is a Social Media news aggregator. The site is full of headlines from many different site, the concept was inspired by popurls. Mashable has a video interview with Guy Kawasaki, which is worth watching.
Wo ich sonst so bin...