von Roland Hachmann | Jun 7, 2007 | Blog, Digital Culture, Marketing Trends, Social Media Marketing
There is a new prediction market leveraging the crowds wisdom: Media Predict.
Here’s how it works: when users register, they get 5,000 virtual dollars to begin investing. They can scan the markets for book proposals, up-and-coming musical acts, script treatments and TV pilots. Each is valued in virtual dollars per share based on perceived potential. If shares of a particular book proposal are going for 55 dollars, for instance, the book has about a 55% chance of being published. If a project seems like it might take off, a wise investor can put his or her money behind it. Or, conversely, he or she can sell if stock seems like it might plummet. In doing so, players drive the market value—and those who have a keen eye for the next big blockbuster get rewarded for it. When a deal goes through—for instance, if a book proposal gets signed to a publisher—shares pay off at USD 100 each. And on the flipside, when a venture doesn’t succeed, share value bottoms out at USD 0.
(From: Crowdfinding the next blockbuster).
I doubt this mechanism will really display the true future potential of a book/movie. The danger of having typical stockmarket ralleyes is too high.
People putting money against movies, not because they might actually succeed, but only because they can potentially earn some money through the speculation on the Media Predict Website.
In the end, there will be people voting for movies they don’t actually consider worth watching in the first place. This would obviously contradict the purpose of this website.
von Roland Hachmann | Jun 7, 2007 | Blog, Digital Culture, Digital News, Marketing Trends, Social Media Marketing
There is an interesting article at the Times Online about the new book „the cult of the amateur“ by Andrew Keen. A cry out against the crowdism of web 2.0 and how it is killing our culture. How user generated content on wikipedia, blogs, youtube, et al results in the crippling of traditional, quality content producing industries.
I don’t agree. I think quality will still prevail. The problem with some of these „quality content producers“ was simply the fact that it wasn’t really good quality. The value for money isn’t right. So it is better to watch much worse content from users for free rather than paying anything for only mediocre content.
I think this whole trend will only result in a market shake out. Providers of really good content will always be able to charge money. They will always enjoy large appreciation. But those providing contents with little added value (e.g. newspapers simply copying news from a press service or TV stations showing low quality TV series) will face a decrease in acceptance.
They also state the example of how the interent has resulted in big problems for the music industry. This I don’t agree with at all. The biggest problem of the music industry is the fact that they have not adapted quick enough. There is lots of potential to leverage the net. Apple with iTunes has proven that there is lots of opportunities!
The internet is making standard market mechanisms more efficient, that’s all.
von Roland Hachmann | Jun 7, 2007 | Ad News, Blog, Digital Culture, Digital Marketing, Digital News
To a greater or lesser extent most of us have gotten used to email spam. There are ways to filter it out, and the rest you can usually identify very easily and delete quickly.
But just today I have had a curious incident with Skype. Already a few days ago I had 2-3 people I have never heard of trying to get in contact with me, with spam-like messages.
Today, I was invited to a group chat with I don’t know how many other „victims“ I suppose. Most of them had left the group chat once I saw the open window, and all that was left were a few spam-like messages chatted by the initiator of the chat.
Does this mean IM is also subject to chat? Have they managed to invade the one digital communications channel that was – sofar – spam free?
And how about voice chat via skype? Will we have to face audio-spam ads during our telephone conversations?
I’m not sure whether or not I really saw spam, or just some unlucky coincidences. Did anyone encounter similar phenomena? According to Google, it does indeed exist…
Wo ich sonst so bin...