A study about user generated content

Clickz references a study about user generated content – or consumer generated content, as it should rather be called. This is from August 2006, but nevertheless quite interesting, as there seems to be some interesting findings even related to „traditional“ internet advertising:

Almost three-quarters of people who publish amateur video content online are under 25, and of those, 86 percent are male. […] Other findings of the „Generator Motivations Study“ include that as many as 73 percent of content generators notice Internet advertising, a much higher ration than what’s found in the male 18 to 24 year-old demographic as a whole. Also, 57 percent of all content creators surveyed said they are willing to feature brands in their videos, and many within the group have already done so. […] The report suggests opportunity for marketers, if campaigns are executed properly. „Approaching the right communities, with the right tone and incentives can motivate users to generate content featuring brands,“ the report said.

Sounds good, being from Germany, I now wonder if the situation is (or will be) similar in Germany?

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Ageless web2.0: 80+ year old digital immigrants on the rise.

Seems like there is no age limit for any web2.0 application. We were already amazed with geriatric1927, who started fiddling with a webcam and quickly gathered a huge crowd of fans.

As of August 16, 2006, geriatric1927 was the most subscribed user on YouTube. His rise to the #1 position took place in just over a week.

Not quite as „multimedia“, but a little older instead, is Don. He blogs on his blog „Don to Earth“ and with 93 years old, he is probably one of the oldest, if not THE oldest blogger on earth.

I am certain, that in 40-50 years time, there will be millions of 80+ year old webusers blogging and youtubing away (if blogs and youtube then still exist). But at the moment this is an amazing step by these two guys. If I look at my grand dad, who has trouble understanding the concept of any modern digital device, I cannot imagine him writing a blog. (He does own and use a cell phone, though).

At the same time, I am curious (as I already wrote earlier on), how much (personal) content will float around a most probably gigantic social web. There might be 80+ year old bloggers who have an archive of 40+ years of blog posts…

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