At the Church of the customer Blog, there is an approach of how to categorize communities, which I found quite interesting. The build a square, one axis being size, the other being devotion. Most communities can be aligned along these axes:
- Little Devotion, little in size: Clique, like a small world. (Anyone who can invite me?)
- Little in size, but high in devotion: Cult, like Maker’s Mark Ambassadors. (Never heard of them!)
- Low in devotion but large in size: Network, like LinkedIn or Xing.
- Large in size and high in devotion: Nation, like Netroots Nation. (Never heard of them either!)
So what does that tell us? Size and devotion are the two main things affecting any community. Question is, whether it is possible to increase both at the same time, or if it is better to focus on one at a time?