The singing tweetagrams of Orange UK.

von | Okt 11, 2010 | Blog, Digital Marketing, Social Media Marketing

Very nice idea for making a nice idea out of twitter. Orange in the UK has just launched a campaign called „singing tweetagrams“ in which the „rockabellas“ sang tweets which were sent in before 4th of October.

Here is a video of the making of:

You can listen to some of the songs and watch the initial video on their website.

So now we had a live twitter/youtube dialogue with Old Spice, and a twitter/singalong campaign. What’s next?

Guerilla advertising on an airplane

von | Apr 29, 2010 | Blog, Digital News

Germanwings and easyjet are two low budget airlines competing on the german market. German wings now came up with a peculiar idea of comparative advertising. It’s a novel idea, however I am not sure if I really like the execution, but judge for yourself: