New Diesel Fragrance Campaign Site

Martina from Adverblog writes about a new site for a new Diesel Fragrance. It’s based on a series of videos and on the omnipresent shout out „I am alive“.

Throughout the whole site you find lots of this „I am alive“, it can get anoying at some point so be ready to turn the speakers of.

diesel.jpg

Of course there is some user generated content possible, you can upload a video of yourself shouting „I’m alive“ or upload a picture of yourself. There is also a „Chatroom“ looking like a cinema. But it was first empty and soon entering guest1237 and guest 1218 wouldn’t answer…

dieselpicture.jpg

There is a lot more to explore, so try it out!

Video overlay ads launching on video portals

Google introduced video overlay ads for YouTube, as this article on read/writeweb says. As a user I don’t like the idea of these ads“interrupting“ me, but it will infact be a good way of better monetizing the video experience. They’re offering it on a CPM basis for now, which seems odd to me, but I guess that might change once they know how well it is accepted?

Also, they don’t seem to be the first to launch this (by far not), as this Tecrunch article states.

Bacn spreading like a mad virus

Sometimes things only need a name in order to spread around the globe like a mad virus on speed. This time, it’s bacn. Yes, like bacon, but only without the ‚O‘. And again yes: it’s derived from the same thought family as spam. If in doubt, visit the site that was put up specifically for this term.

The whole notion of bacn was coined during the podcamp in Pittsburgh, and is spreading since then.

For anyone not wanting to watch the above video: bacn is anything in your inbox that is not personal email, but it also isn’t unsolicited jung mail, aka spam.

It’s anything inbetween that you get as a notification but don’t need to read because once it notified you by simply sitting in your inbox, it’s done its job. No need to read the contents of the email. Examples are notifications from facebook, your own blog, flickr, or any other communities.

I like the way things need a name and all of a sudden the idea behind it can spread so much easier than before. It was the same with web 2.0. Everyone knew there was something out there that needed discussion, but noone could name it. Still noone can define exactly what web 2.0 is and what it isn’t. But at least everyone can talk about ‚it‘ now. And I guess that’s the same with bacn now. It won’t take long and we’ll find the first mainstream media headlines mentioning that word.

Facebook in numbers

Shel Isreal has asked Facebook about their numbers, since there seems to have been much speculation on the net:

  • Over 150,000 registrants daily. That’s 1 million a week since January.
  • 35 million users today. Of course that number will be off a million one week from today.
  • Half user are outside college. That number was zero in Sept. 2006.
  • 0ver 40 billion page views in May 2007
  • Average visitor stays 20 minutes
  • Most growth is among people over age 25.
  • 47,000 Facebook groups.
  • #1 photo sharing app on the web. 2.7 billion photos on site.
  • More than 2000 applications. The Top 10 are: Top Friends, Video, Graffiti, MyQuestions, iLike, FreeGifts, X Me, Superpoke!, Fortune Cookie & Horoscopes. The smallest of these has over 4.5 million users.

The figures were posted on the 14th of August, so with these growth rates, Facebook should have 36 to 37 million by now.

(via here)

What will be the „Youtube for online games“?

Just a quick note: this could be interesting: apparently, after all the bookmark, photo and video sites, there is one new „user generated content“ thing for which VCs put up their money: online games.

Sofar, we have two sites racing for the jackpot: Kongregate and YoYo Games.

I doubt the potential is as big as for any of the other typical Web 2.0 sites, simply because it is so much more difficult to conceptualise a computer came, with all its rules, scenarios, player modes, levels, etc.

At the same time I am sure the market is still big enough for good advertising potential, since people will probably spend even more time on these online games portals than they will on Youtube.

(The only thing the sites need to make sure: that the players will see a range of ads, even though they are most likely spending a lot of time on a single page. Remember the discussion about the death of the page view?)