I couldn’t believe it when I saw it a few minutes ago. Someone actually simulated an incidence in Second life during a real life press conference. Do you remember the time when, during a second life press conference with Anshe Chung, the whole screen was suddenly covered in flying penises?
Well, now there was a similar incidence – however it was in real life (and it was only one flying penis). I was quite astonished at the fact that someone had the guts (balls) to do this. Someone let this thing fly loose during a press conference of Gary Kasparov (before a security guy smacked it to the ground).
Quite funny, isn’t it. Probably much harder to implement than the virtual flying things, but most likely much more provoking…
Googletube just announced a new mechanism through which advertisers can book preroll ads precisely on those ads, that are on their way to become viral. Sounds great, considering the fact that there are around 150.000 new clips uploaded to youtube everyday.
YouTube buzz targeting works on an algorithm that looks at a number of viewer activities, including how many times a video is chosen as a favorite, how favorably it’s rated, and how quickly it picks up views, to determine which clips are about to „go viral.“
Advertisers can capitalize on the momentum by choosing to run overlay ads on these videos, with the possibility of combining buzz targeting with other options like time of day, gender and category targeting. As with all YouTube products, the ads only run on partner videos–or content from professional, semi-professional and even amateur producers that fit the targeting criteria, and have their express consent. (from here)
In the same article from which I got the quote above, Eric Schmidt ist quoted saying that the best youtube products will come out this year. This is one of them – some others might concern the tracking and measurement offerings, which have also greatly improved over the last couple of weeks!
This one has been roaming the net in the last few days:
It has more than 2 Million views already. Who would have thought that this is actually a viral clip for Levi’s? Amazingly well done – both in terms of content as well as spreading it on the net. Who was the agency – does anyone know?
Wo ich sonst so bin...