von Roland Hachmann | Feb 6, 2007 | Ad News, Blog, Digital Marketing, Marketing, Online Advertising
Clickz references a study about user generated content – or consumer generated content, as it should rather be called. This is from August 2006, but nevertheless quite interesting, as there seems to be some interesting findings even related to „traditional“ internet advertising:
Almost three-quarters of people who publish amateur video content online are under 25, and of those, 86 percent are male. […] Other findings of the „Generator Motivations Study“ include that as many as 73 percent of content generators notice Internet advertising, a much higher ration than what’s found in the male 18 to 24 year-old demographic as a whole. Also, 57 percent of all content creators surveyed said they are willing to feature brands in their videos, and many within the group have already done so. […] The report suggests opportunity for marketers, if campaigns are executed properly. „Approaching the right communities, with the right tone and incentives can motivate users to generate content featuring brands,“ the report said.
Sounds good, being from Germany, I now wonder if the situation is (or will be) similar in Germany?
von Roland Hachmann | Jan 13, 2007 | Ad News, Blog, Marketing
Advertising Age calls out the Ad Age Agency of the Year: The Consumer
After Time Magazine had already named their person of the year to be “You†it was about time to recognise the “agency†who did much of the advertising work during the last year. All the Consumer Generated Advertising that took place during the last year – most of it in the US, of course, but even in Germany we had some. Hey, even I had one project like that and in our agency we had – I think – 3 in total this year. Well deseverd, consumers. And keep up the good work!
von Roland Hachmann | Jan 11, 2007 | Ad News, Blog, Digital Marketing, Digital News, Marketing, Online Advertising, Social Media Marketing
links of today (one is actually quiet old…):
von Roland Hachmann | Dez 21, 2006 | Ad News, Blog, Digital Culture, Digital Marketing, Digital News, Marketing, Marketing Trends, Online Advertising
Some Links & News I haven’t had time to blog about in the last couple of days:
- Tim O’Reilly was interviewed by German Spiegel Online (one of my main news sources). One of the questions: would Mr. O’Reilly show the current wewb 2.0 content (and here: mainly youtube videos) to aliens, in order to show how far we’ve gotten with our civilisation… He would show Google though he said.
- Adverblog writes about Coke „invading“ YouTube with a brandchannel, where you can upload you own season greetings and send them to friends. Good idea in general… But why would you want to do that through a coke brand channel and not a standard YouTube account? They aren’t the only ones, either. Levi’s allegedly also opened a brand channel.
- Some more CGM: In Spain Pepsi asks users to design a can – the best design will actually be produced as a can and distributed across Spain.
- The new Second Life Newspaper „Avastar“ of German tabloid „Bild“ is selling for 150 Linden Dollars. This shows in some respect, that market prices in Second Life haven’t quite equilibrated yet. Just recently I bought a T-Shirt for a third of that price. The language will be english, apparently, which makes sense considering that the majority within Second Life won’t know German.
- The new book title of Joseph Jaffe will be „Join the Conversation“. This makes absolut sense considering the contents of this podcasts and blogposts, this is the (his) current topic.
- PayPerPost makes disclosure mandatory. Good. Now bloggers have to disclose if they are publishing a blogpost with brand or productreviews. This improves transparency and even though they might loose some advertisers and bloggers it should help them in the long run.
von Roland Hachmann | Nov 28, 2006 | Blog, Digital Culture, Digital News
PSFK lists the top 10 Viral Videos, at least according to the Times Online.
They are:
1 Star Wars Kid (viewed 900 million times)
2 Numa Numa (700m)
3 One Night in Paris (400m)
4 Kylie Minogue: Agent Provocateur (360m)
5 Exploding Whale (350m)
6 John West Salmon Bear Fight (300m)
7 Trojan Games (300m)
8 Kolla2001 (200m)
9 AfroNinja (80m)
10 The Shining Redux (50m)
I must admit I hadn’t seen most of these. And I just wonder, how „The Viral Factory“ measured these figures?
Interesting is one reaction of TV companies:
Television companies, losing viewers to the net, are now launching channels to show “viral videos�.
And apparently they need to react, since:
A BBC Online survey has found that the online video craze is eating into the time that young people spend watching television, with 43 per cent of those who watch video from the internet or on a mobile device at least once a week saying they now watch less normal television as a result.
Wo ich sonst so bin...