von Roland Hachmann | Mai 5, 2007 | Blog, Digital Culture, Digital News
Call me old fashioned, or what. But the new timeshifting function I got, purchasing that digital TV adapater for my laptop, still needs some getting used to.
It’s a fantastic luxury to be able to just „pause“ live TV when you’re getting a new beer or something like that. But the thought of being able to pause live TV is so strange, that I still forget about it most of the times. And then I am mad at myself, returning to a well progressed movie, knowing I could have paused it… Oh well…
Next thought: If I consider myself quite adapt with new technologies – how long will it take for the average German TV viewer to „routinely pause TV“?
von Roland Hachmann | Apr 30, 2007 | Blog, Digital Culture, Marketing Trends
Sitting in the sun of our office balcony today, I was very busy explaining to a colleague about joost, about kyteTV, as well as the fact that TV changes and advertising needs to adapt. In essence, I told her, that soon enough regular TV programming will be a thing of the past and that TV stations needs to rethink how they will distribute content (if they want to continue to play a role at all).
And then, right after work, I went to the local computer store in order to buy a DVB-T (digital television) adapter for my laptop, because I want to be able to watch regular television while surfing around the blogs. Stupid, isn’t it?
von Roland Hachmann | Jan 31, 2007 | Ad News, Blog, Marketing
Interestingly enough, many super-advertisers skip this years super-bowl. P&G, Unilever, Microsoft all won’t show a single ad during the game.
There are some noteworthy quotes in that article:
A quote of John B. Williams, general manager-Windows global communications
We think we have a product and a message that stands alone. Borrowed interest is always something you look at, but [our marketing] will give us more pop, in our opinion, than going into a Super Bowl environment.
A P&G spokesperson stated via email:
Simply put, we’re looking to optimize the intro of the new campaign, and the Super Bowl was not part of the strategy
Seems like the main advertising sports event had reached its peak last year and is now on the decline. At least as long as they don’t change something about the setup – i.e. prices, integration with other media/events/channels, whatever. Does that mean advertisers will shift more to online? Not necessarily so. Dove experienced good results with outdoor last year and expects more resonation of the academy awards.
In the end it shows that currently everything is under close scrutiny, even events like the superbowl…
von Roland Hachmann | Jan 11, 2007 | Ad News, Blog, Digital Marketing, Digital News, Marketing, Online Advertising, Social Media Marketing
links of today (one is actually quiet old…):
von Roland Hachmann | Dez 22, 2006 | Blog, Digital Culture, Marketing Trends
An editor of wired, Robert Lemos, has stopped watching regular TV and replaced everything with internet content.
Suddenly, our family was not sitting together in the living room watching television — except for the occasional DVD movie — but instead scattered around the house. My wife and I watched our shows on our office computers, and our kids watched theirs on a laptop in the kitchen. Within a few days, the diaspora driven by digital content already made the house seem, well, less homey.
Apparently, TV has never been the center of this family, but nevertheless, the fact that everyone all of a sudden watched „TV“ at their preferred PC-location changed everything.
Plus: watching live sports online is apparently impossible. This will be one of the only things left for programmed television: Sports, elections, ceremonies such as the Oscars or Royal Weddings. Things you have to watch live. Everything else can be customised, downloaded, and watched whenever you want.
The role of TV will have to change to keep up. And there will be some social implications when this media usage is shifting. No more common TV room. No more watercooler discussions about show xyz from the evening before (unless it’s one of the exceptions named above). TV will be in the same corner as any website or even a book. People will watch it a all different times and under different circumstances, TV programmers (and advertisers) will not know any more, in which personal context people will watch certain shows.
Robert Lemos concludes:
As for my family, we’ve decided to remain cut off from cable television, and live with the net as our entertainment lifeline. Before the Wired assignment came along, we were already headed toward paring our television consumption down to a few shows a week and the experiment showed that the internet could do that much.
In the end, getting videos from the internet is not the same as live television programming. However, in a few years, I believe it will be better.
Wo ich sonst so bin...