Just yesterday (or this morning), I received a comment by somebody who added some thoughts on viral marketing by pitching his own book including a lot of links in his comment. I let that comment through, because it sounded interesting. The other day however, not long ago, I received an email by somebody pitching his book to me, including some videos I ended up never watching. Boring pitches for books…
But now I found a really cool idea of someone who thought of a very unusual way to sell his book. Here is the English translation of something I found on this German site (and couldn’t yet find in English anywhere – let me know if you do):
Because his debut novel wouldn’t sell and the publishers were reluctant to invest any money in advertising, author WS Maugham decided to take matters in to his on hands. He published classifieds in a few daily newspapers in London with the following copy: „Young millionaire, lover of sports, cultivated, with good taste of music and a patient and empathetic character wishes to marry any young and beautiful girl that resembles the heroine of W.S. Maughams new novel.
Six days later the complete print run of the first edition of the novel was sold out.
Fantastic idea! Good buzzmarketing, and this was in the 1800’s!
Read/writeweb has an interesting observation. Apparently Amazon has started to place ads on their site that lead to products in shops on completely different sites. Some ads are contextual, others are not. And Alex asks, why on earth Amazon would do something like that, i.e. sending people out of their shop to go somewhere else?
Here are a few thoughts why it might make sense:
- People might remember that they found what they were looking for when visiting the amazon site. Sort of like Google whose tools are all more or less designed to send people away. AFTER they found what they were looking for.
- Amazon should know the parts of the site where they are loosing the most users anyway, simply because of natural drop out rates that always occur on sites. This way, they can at least earn some money with people who would never have purchased anything in the first place, too. Question is: would they also integrate the banners on pages with well-selling products?
- Learning about the click behaviour for products that amazon doesn’t list, is really clever (and paid for) market research into the gaps of their product offering.
- Who says, that margins of products sold are always better than advertising revenue. Most of the web 2.0 sites base their business model on advertising revenue rather than actual products. Amazon can probably offer a good, if not the best, targeting based on their recommendation engine. Does anyone know what they charge per click or per CPM? I bet it’s dearer than most sites you can put your ads on. (And it should well be worth the money!)
These are just four thoughts that immediately came into my mind, why it could possibly make sense for amazon to start placing ads on their site. Any other ideas, anyone?
… I wish this blog would get as many visitors per day, as it gets spam comments…