When you campaign, don’t stop.

I have written about the notion of campaigning vs commiting and the fact that social media is not about short lived campaigns but more often about building up conversations and long term relationships.
The online part of the election campaign of Barack Obama was one of the most sophisticated social media campaigns I have seen in a long time.

But in politics, everythings is timed. Everything builds up for the election, then there is the big climax, as we have seen last Tuesday, and now the campaign is over, done, dusted. Obama is already busy putting his cabinett together (he must not loose time addressing all the problems that his predecessor caused in the last 8 years!), and there is no involvement of the Obama supporters any longer.

The pressure is gone, and all the most active supporters have nothing to talk about, nothing to live up to any more. Here is a television news report on the sad victims of post election hang over:

Obama Win Causes Obsessive Supporters To Realize How Empty Their Lives Are

😉 have fun! I am glad the election turned out the way it did!