Getting used to Timeshifting…

von | Mai 5, 2007 | Blog, Digital Culture, Digital News

Call me old fashioned, or what. But the new timeshifting function I got, purchasing that digital TV adapater for my laptop, still needs some getting used to.

It’s a fantastic luxury to be able to just „pause“ live TV when you’re getting a new beer or something like that. But the thought of being able to pause live TV is so strange, that I still forget about it most of the times. And then I am mad at myself, returning to a well progressed movie, knowing I could have paused it… Oh well…

Next thought: If I consider myself quite adapt with new technologies – how long will it take for the average German TV viewer to „routinely pause TV“?

Seven Brand and Marketing Trends for 2007

von | Nov 25, 2006 | Ad News, Blog, Digital Marketing, Digital News, Mobile Marketing, Online Advertising

Robert Passikoff writes about seven brand and marketing trends for 2007

He starts of with a nice quote:

Nobel Prize winner Niels Bohr once noted that “prediction is very difficult, especially about the future,�

And then continues pitching his company USP:

but then he didn’t have access to predictive loyalty metrics. Happily, we at Brand Keys do.

The 7 trends are (*drumroll here*):

  1. An ongoing emphasis on “engagement.�
  2. More reliance on consumer-generated content.
  3. More, more branded entertainment.
  4. Media planning will become more “touch point� focused.
  5. Using technology and engagement to better communicate with consumer expectations.
  6. Expanding the potential of Websites, blogs, and the digital world.
  7. Innovation and loyalty will matter more.

Sounds good. But there is nothing really new in this. The only difference being, that these trends will probably now reach a certain visibility among marketers so that we’ll see a lot more campaigns, tactics, etc. around these 7 points. I am certainly looking forward to that.

The 1% rule in CGM

von | Jul 26, 2006 | Blog, Digital Culture, Digital Marketing

I have already posted my suspicisions about real participation in consumer generated media or content sites. The Guardian now has some more numbers in the article about the 1% rule

It’s an emerging rule of thumb that suggests that if you get a group of 100 people online then one will create content, 10 will „interact“ with it (commenting or offering improvements) and the other 89 will just view it.

That sounds like CGM marketing efforts are almost not worth it, but if you think again, the 1% are the „opinion leaders“, that influence 10 heavily and 89% at least partially…