Why Social Media Projects fail: a study.

I missed the last Social Media Club Hamburg meeting, unfortunately. It was booked out when I first looked, and I didn’t have a chance to check the list again later on.

The discussion must have been quite interesting, the topic certainly was: why social media projects fail. Basis for the discussion was a study amongst more than 500 Marketers across Europe.

This is the presentation of the study:

Why Social Media Projects Fail?! – A European Perspective

View more presentations from BSI.
The presentation held during the SMCHH Event can be found here. It is based on the facts above, but offers a further discussion angle to the story.