Something which I am currently thinking about is the relationship between Search Engine Optimization and Social Media Marketing. There surely is a direct relationship, and this short post about SEO and Social Media Marketing mentions it, too:
When it comes to social media, millions of links are shared every day on Facebook, Twitter, MySpace and blogs. As more people share a link to a website, the ranking of the webpage will increase. So the more your links are shared via social media, the more search engines pick up on this and increase your website’s overall rank.
But it doesn’t only work in one direction – it also works the other way around:
It’s also important to note SEO’s impact on social media. Primarily, if a link is easier to find on a search engine, then people are more likely to share it.
So far, SMM and SEO experts don’t seem to be working together much. Social Media Marketers might think about a presence on Youtube, or conducting a „blogger outreach“ programm, some crowdsouring, etc.
But when selecting platforms or target audiences, Social Media Marketers tend to only think about „social value“ of the respective platform or person. This Social Value is determined by the potential influence of that platform or person on the opinion or actions of other users.
The SEO tends to only think in „Link Value“ of a platform. When doing offsite optimization, SEOs try to place links on other sites that have a high link value in the „eyes“ of Google, so that it helps to improve the ranking of the SEOs site.
So SEOs don’t necessarily care about the Social Value of a site, and SMMs don’t care about the Link Value of a site.
Quite often this might correlate, since the Google Algorithm is based on social dynamics (sofar, most links are still published by human beings), but not always. And as far as I know, SEOs and SMMs don’t yet plan their activities together, trying to increase the intersection between the two online marketing approaches. It could prove to be interesting to unite these two approaches the next time activities are planned!
I usually try not to write negative about things, because unless it’s constructive criticism for the creator of the content, nobody gains much. But since there is no possibility to comment on things at marketingvox, I will do it here.
I am referring to the post with the title „How-to: 9 Basic SEO Tips„. It caught my attention, because just the other day, I had a discussion with colleagues at the agency about how creative agencies rarely know how to properly search engine optimize the websites they build.
However, with the 9 basic tips, we won’t get very far either. Let me quote some of them:
Find out how well you rank online. […] It may be helpful to download the Google Toolbar, which gives you the „PageRank“ score for websites. Pages are scored on a scale of 1 to 10. The goal will be to make this number higher on your website.
Ok – and how? (It doesn’t say). Another great tip:
Submit your site to search engines. Do it personally; avoid „submission services“ or software. You only need to do it once.
I won’t continue with other tips like „place relevant keywords in the title tag“ or „use alt tags on images“ that they also featured.
Was any of this new to anyone? Please ? If so, just leave this blog immediately. In fact – please leave the internet and switch off your computer completely.
Gheez – we’re in 2008 by now, it’s not 1998 any more!
Not sure about the target audience of marketingvox, but for this article, it sure isn’t your average webmarketer!
Adverblog just pointed me to a presentation by Zoran Savin of IAB Europe on the latest figures of ad spend in Europe. Search dominates, still. I am not surprised. And email is very low, unfortunately. (I like email marketing!)
[At this point, I unsuccessfully tried to embed the slideshow from slideshare.com. Does anybody have a tip for embedding these into wordpress?]
(And I am once again amazed at the things you can get at slide share!)