von Roland Hachmann | Nov 9, 2008 | Ad News, Blog, Digital Marketing, Digital News, Marketing, SEO / SEA, Social Media Marketing
von Roland Hachmann | Jan 2, 2008 | Ad News, Blog, Social Media Marketing
This is really cool. Look at this picture. Matt, a wikipedia fan, sticks these „ stickers“ everywhere, where big audacious claims need some further reference. And he comes up with – of course – advertisements. Great idea! Where are the stickers for the product fans who want to support the big claims?
von Roland Hachmann | Aug 31, 2007 | Blog, Digital Culture, Digital News, Marketing Trends, Social Media Marketing
Steve Rubel explained why and how he started his lifestream – i.e. one central site for gathering any part of his digital trail: any Tweets, blogposts, Facebook notes, del.icio.us links and flickr photos. There is a wide range of different streams, that sometimes intersect at certain touchpoints (like I have my flickr images and my tweets on this page), which need to be aggregated.
A good idea, you can set one up easily at tumblr (30 seconds it says!). Steve even started a „reply stream“ to capture all the replies and comments to anything he published.
This is a logical continuation to bundling and remixing everything on the web using RSS. In the same way I am bundling all my favourite news sources (blogs, pictures, weather, press, etc.) on one startpage (netvibes, by the way – very recommendable), I should bundle all my output on one page for everyone to easily find. Which of course takes us to the other (still unsovled) side of the lifestream: how can I distribute content to all of these platforms and track the user traffic without having to visit all these sites all the time?
Is „lifestreams“ something many people will take up anytime soon? I don’t think so. It’s still to geeky, to much hastle, and most people have too few lifestreams anyway. But in a few years time, when more people will have an increasing digital trail, this might become a habit. We’ll see.
I think I will set one up shortly, once I am through with another – much more time consuming (and completely offline) – project that will keep me busy in the next 4 weeks. I’ll let you more about this soon on this site.
von Roland Hachmann | Aug 22, 2007 | Blog, Digital Culture, Digital News
Shel Isreal has asked Facebook about their numbers, since there seems to have been much speculation on the net:
- Over 150,000 registrants daily. That’s 1 million a week since January.
- 35 million users today. Of course that number will be off a million one week from today.
- Half user are outside college. That number was zero in Sept. 2006.
- 0ver 40 billion page views in May 2007
- Average visitor stays 20 minutes
- Most growth is among people over age 25.
- 47,000 Facebook groups.
- #1 photo sharing app on the web. 2.7 billion photos on site.
- More than 2000 applications. The Top 10 are: Top Friends, Video, Graffiti, MyQuestions, iLike, FreeGifts, X Me, Superpoke!, Fortune Cookie & Horoscopes. The smallest of these has over 4.5 million users.
The figures were posted on the 14th of August, so with these growth rates, Facebook should have 36 to 37 million by now.
von Roland Hachmann | Jul 17, 2007 | Blog, Digital Culture, Digital News, Social Media Marketing
Most people still underestimate the dangers of net transparency. As one can read in this article of the Guardian, some students of the University of Oxford were caught by proctors who found the relevant evidence on facebook.
Students now face fines of up to Â£100 after proctors collected evidence of students celebrating the end of exams by „trashing“ their friends, covering them with champagne, confetti, flour, and even foodstuffs including raw meat and octopus. […] „Somehow the proctors have accessed my photos on Facebook and cited them as evidence of my misconduct, and I am being summoned to a disciplinary hearing.“ „I don’t know how this happened, especially as my privacy settings were such that only my friends and students in my networks could view my photos“.
I keep telling everyone to be really careful with what they put on the web. Don’t put up pictures or videos of friends who didn’t agree – and also don’t put up pictures of your kids – they might not like that in 20 years time.
You never know, whether things like the abovementioned might be possible. Or for how long your content will stay in the Google archive. Or whether or not a site will end up in the archives of archive.org and possibly stay there forever. Web content is more permanent than most people realize.