Schon vor 5 Tagen das erste Mal gesehen, aber noch nicht dazu gekommen es zu posten: Old Spice hat wieder etwas originelles am Start: Muscle Music. Das besondere an dem Vimeo Video: am Ende des Videos kann man Terry Crews mit der Tastatur selber steuern. Bei Spiegeloffline findet man sogar die verfügbaren Tastenkombinationen.
A new old spice commercial is on air (only outside the US, apparently).
Some things changed compared to the last concept: For one, there is a new actor, secondly, there is now also a lady in the spot, third: it’s not a one-shot clip any longer.
Well, I don’t think it’s half as cool as the clips from last year.
One strong meme mashing up another. Great stuff!!
Very nice idea for making a nice idea out of twitter. Orange in the UK has just launched a campaign called „singing tweetagrams“ in which the „rockabellas“ sang tweets which were sent in before 4th of October.
Here is a video of the making of:
You can listen to some of the songs and watch the initial video on their website.
So now we had a live twitter/youtube dialogue with Old Spice, and a twitter/singalong campaign. What’s next?
With every good campaign, you get copycats, spoofs and, most honorably, adaptations of the idea into mainstream culture.
The fact that the Old Spice campaign idea made it into what seems to be a sesame street clip, is huge:
Wo ich sonst so bin...