New Old Spice campaign with a new guy

A new old spice commercial is on air (only outside the US, apparently).

Some things changed compared to the last concept: For one, there is a new actor, secondly, there is now also a lady in the spot, third: it’s not a one-shot clip any longer.

Well, I don’t think it’s half as cool as the clips from last year.

The singing tweetagrams of Orange UK.

Very nice idea for making a nice idea out of twitter. Orange in the UK has just launched a campaign called „singing tweetagrams“ in which the „rockabellas“ sang tweets which were sent in before 4th of October.

Here is a video of the making of:

You can listen to some of the songs and watch the initial video on their website.

So now we had a live twitter/youtube dialogue with Old Spice, and a twitter/singalong campaign. What’s next?